Search results for Mark Roalfe

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Nike marketing boss attacks 'institutionally analogue' businesses

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander

Helen Edwards: Who takes responsibility for a brand's past mistakes?

to audit these venues and identify where brand marks are now, in preparation for their removal later ... and marks that came to symbolise their commitment to fair dealings. Brands established trust. How, exactly, though? Through jeopardy. It is the vital vulnerability at the heart of the corporate mark ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

Lewis, which sat just outside the top 20 last year, has climbed eight places to sit at 13, while Marks ... .88 17 Marks Spencer 65.37 18 Apple 64.55 19 Guinness 63 ...

Trafigura Beheer BV brings in Victora Dix for senior comms role

before setting up the agency s Swiss base in 2001. She will report to Mark Eadie, head of corporate ...

ISBA Conference: President spotlights online behavioural ads debate

Molson Coors CEO Mark Hunter, was introduced on stage by the society's director-general Mike Hughes ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...

Save the planet marketing 'won't change consumer behaviour'

Marks and Spencer's 'Shwopping' drive , launched last week, as a good example of this, as it "is focused ...

PCC's Lord Hunt responds to MPs report on media

regulator. The mark would be a "symbol of quality and standards, demonstrate that there are established ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama. Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...

'Unfulfilled' senior media talent eye-up Twitter, Google, C4 and Facebook

director Mark Creighton s move to Mindshare , MediaCom s chief operating officer Steve Bignell s move ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.