14 May 2012
| by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander
08 Feb 2012
| by Helen Edwards
to audit these venues and identify where brand marks are now, in preparation for their removal later ...
and marks that came to symbolise their commitment to fair dealings.
Brands established trust. How, exactly, though? Through jeopardy. It is the vital vulnerability at the heart of the corporate mark ...
27 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Lewis, which sat just outside the top 20 last year, has climbed eight places to sit at 13, while Marks ...
.88
17
Marks Spencer
65.37
18
Apple
64.55
19
Guinness
63 ...
03 Apr 2012
| by John Owens
before setting up the agency s Swiss base in 2001. She will report to Mark Eadie, head of corporate ...
21 Mar 2012
| by Daniel Farey-Jones
Molson Coors CEO Mark Hunter, was introduced on stage by the society's director-general Mike Hughes ...
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV
Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive.
Lifestyle, technology and economic considerations have had a big impact ...
03 May 2012
| by Gemma Charles
Marks and Spencer's 'Shwopping' drive , launched last week, as a good example of this, as it "is focused ...
30 Mar 2012
| by Arif Durrani
regulator. The mark would be a "symbol of quality and standards, demonstrate that there are established ...
24 Mar 2012
| by Gemma Charles
The plan, first revealed by Marketing , is inspired by a similar scheme in the US spearheaded by First Lady Michelle Obama.
Asda, Marks Spencer, Morrisons, Sainsbury s, Tesco, Waitrose, Coca-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ...
13 Feb 2012
| by Arif Durrani
director Mark Creighton s move to Mindshare , MediaCom s chief operating officer Steve Bignell s move ...