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Ernst & Young appoints UM International for global media

01 Jun 2012 | by Maisie McCabe

media planning and buying account after a final shoot-out against market intelligence agency EI.-...and national marketing teams will be able to lean on the work produced by UM International. Eddie Bowman, global marketing director of Ernst Young, said: "We were particularly impressed with the quality of UM ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Justin Sampson takes chief executive role at Barb

31 May 2012 | by Maisie McCabe

of customer relationship marketing at ITV, is joining the Broadcasters' Audience Research Board as its chief

Neil Jones joins Johnston Press as commercial chief

31 May 2012 | by Katherine Levy

of group commercial and marketing director at Johnston Press.

Russell Davies: Can Facebook offer quality as well as quantity to brands?

31 May 2012 | by Russell Davies

. That's an understandable addition to a marketing plan. But that's not how people use Facebook ...

Things we like

31 May 2012

intruded on by tea-swilling giants. According to Adrian Mooney, the vice-president of marketing EMEA ... differentiate" Tetley in the crowded hot-beverages market. We just hope those nostalgic little Tea Folk don ...

All about ... Newsworks

31 May 2012

So, farewell, the Newspaper Marketing Agency - and hello Newsworks. At first sight, the new handle features too many Ws in close proximity to be an aesthetically appealing proposition. But we will all get used to it sooner than we think. At least we've been spared the efforts of the sorts of branding gurus ...

Double Standards - 'Media agencies need to be comms specialists'

31 May 2012

more options to a business marketing challenge. Clients need grounded insight based on clear ...

Is outdoor trading dated?

31 May 2012

cent of all the outdoor pounds received. So, in contrast to more fragmented commercial markets ... move to something resembling the newspaper market. Some sites will still have a price premium - even ...

Clifford named Newsworks strategy director

24 May 2012 | by Katherine Levy

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body...Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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