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The Government is preparing to review its media buying business, currently handled by WPP's M4C and expected to be worth in the region of £120m next year, as part of a shake-up in its approach to its marketing activities.
Marketers should wrestle back some of the power from finance departments because the outcomes you can measure are not the only ones that matter, according to Ogilvy & Mather vice chairman Rory Sutherland.
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets professionals in the building trade.
A new survey of marketers shows the majority are likely to keep marketing spend level across all channels or increase it during 2012, agency intermediary FindGood claims.
Guardian News & Media is reviewing the direct marketing account for The Guardian.
Highly targeted campaigns are now delivering superior ROI for digital clients, according to two performance marketing experts.
Glue Isobar, AKQA and Dare are among the 14 UK companies to join Facebook's new global Preferred Marketing Developer (PMD) programme.
Burger King has retained Open, DLKW Lowe's specialist direct and in-store agency, to handle its direct marketing account.
Media and creative agencies have a "critical" role to play in Facebook's future plans, according to global marketing leader Carolyn Everson.
Momentum UK, the integrated marketing agency, has been appointed to handle JK Rowling's latest project, Pottermore, with a brief that brings digital and social activity to the fore.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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