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with across 12 markets, is essential as it "brings all that data together". Dominic Grounsell, the personal marketing director at RSA, put it even more succinctly when he said: "Changing agencies is a ball-ache - no ... data-driven search business from i-level to MEC within hours of i-level's collapse. But as marketing ...
, the Jubilee event has failed to register in quite the same way, with neither marketers nor celebration organisers really understanding the commercial potential. The boss of one marketing agency says he ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ...
speculation that may drag stock markets into disrepute. Last week, it was instructive, however, to discover ... , still believes that Facebook will play a large part in its future marketing plans - and, indeed, the car ... ". But there are those who believe GM is merely the first major advertiser (it has the US market's third-largest media ...
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... hard to imagine today in the light of Thinkbox and Newsworks (formerly the Newspaper Marketing Agency ...
; now I'm getting it right more often. Marc Mathieu, Senior vice-president, marketing, Unilever ... is always hard - at work, in life. Developing a culture in which marketers are driven by doing what ... marketing strategy "crafting brands for life" is centred around developing passion, intuition for people ...
was handicapped by a stock market systems blip. Nasdaq OMX's chief executive, Bob Greifeld, said he ...
in the chiller for now. When John Parslow, Nissan's top UK marketer, said in last week's Campaign that he ...
to life for greater engagement. - It has been said that outdoor and mobile is still an emerging market ... that outdoor and mobile is still an emerging market with much testing to be done. How much are you encouraging advertisers to exploit mobile's key links with outdoor as the new dawn? Lots. Yes, it's an emerging market ...
market. Is that likely to happen? Dominic Williams, the director of print at Aegis, hails ...
the Grand Prix at Cannes. For Gucci, Critical Mass produced one of the first iPad apps in the market ... its implications for marketing? This "under the hood" approach is innate to the agency. It recently ... in London. THE WORK NISSAN LEAF LAUNCH Launching the first mass-market, all ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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