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M2M lands Paddy Power media task

31 May 2012 | by Katherine Levy

. The consolidation process was led by Tom Wyse, the head of media at Paddy Power. Search and affiliate marketing ... agencies across international markets as it looks to expand into Europe and beyond. M2M will continue ...

Nokia in Hollyoaks placement deal

31 May 2012 | by Maisie McCabe

and Channel 4. John Nichols, the head of marketing at Nokia UK, said: "This partnership is another example ...

Lee replaces Constantine as MD of Newcast

31 May 2012 | by Katherine Levy

for the agency for 11 years in roles including client services director, new-business and marketing director ...

SapientNitro wins McLaren digital business

31 May 2012 | by Sara Kimberley

SapientNitro won the business after a competitive pitch against LBi and Splendid. The account will be run out of SapientNitro's London office. McLaren called a review of the business last year as part of its plans to take on rivals Ferrari, Lamborghini and Porsche in the high-end road sports car market ...

Publicis Chemistry founders Charlton and Garton depart

31 May 2012 | by Sara Kimberley

." Last month, Publicis Chemistry won the 50 million Everything Everywhere direct marketing account ...

Former DDB team launches start-up

31 May 2012 | by Jeremy Lee

's background is in direct marketing and sales promotion at DDB UK, he was responsible for running Tribal DDB ... marketing. ...

British American Tobacco seeks digital shop for new luxury range

31 May 2012 | by Anne Cassidy

the market with a new pilot range. British American Tobacco, along with other tobacco companies ... marketing by the company was slammed by the anti-smoking group Action on Smoking and Health, which claimed ... endorsements and viral marketing campaigns on youth-oriented social media sites such as YouTube and Flickr ...

Claire Beale: Forget the positioning, it's talent that counts

31 May 2012 | by Claire Beale

& Eve. As one agency bows out of the independent market (to become something bigger and even better, it...'s biggest marketing services company. As one of his rivals e-mailed me in his defence this week: "Love him ...

Will the Govt's comms strategy work?

31 May 2012

they need to work it out?" There remains much ambivalence towards COI, much lauded for its marketing ... with making the system work. Emma Stranack, the Department for Transport's marketing chief and chairman of the heads of marketing group, is described as "very good and approachable". Meanwhile, Wendy Proctor ...

The history of advertising in quite a few objects: 32 Commodore J Walter Thompson

31 May 2012

would now be called a "guerrilla" marketer, fly-posting ads on telephone poles in New York state. How ... -oil salesmen to marketing professionals. The man who set up JWT in 1896, having paid $500 for the agency ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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