30 May 2007
| by Marketing Staff
LONDON - What makes somebody powerful? Why does one marketer hold more sway than their peers...on the following pages do so because when they speak, others listen. For many marketers in the list, it is because ...
, as there are plenty of big-spending marketers who lack profile. Being well-known - for a good track record or voicing opinions - is therefore another factor, as is the degree of influence a marketer holds among their peers ...
17 Jul 2009
| by Staff Marketing
LONDON - Motorola has hired William Ogle as chief marketing officer for its mobile devices business....-fareast-language:#0400;
mso-bidi-language:#0400;}
Ogle will lead all marketing and branding for mobile devices ...
Telecommunications America where he was chief marketing officer having previously worked at Pizza Hut as UK CMO for 12 years. Ogle is also a former Procter Gamble and Sara Lee marketer. Jha commented: I ...
27 Feb 2003
| by Marketing magazine
Marketing magazine's annual Connections Awards report....Channel to Market, Best Use of Technology for Sales Promotion, Best Use of Technology for New Business ...
of Technology for Viral Marketing. ...
19 Sep 2007
| by Staff Marketing
of marketing and communications, said: Our recent work has proved extremely successful at reaching new ...
19 May 2004
| by Peter Crawshaw, head of marketing at Channel 4 Learning and a member of The Marketing Society
in agencies and clients responsible for media budgets.
A white paper published by The Marketing Society ...
and press is a good start.
This high-level view is valuable as many marketing departments still sit ...
issues, a basic tenet of media-neutral planning.
The white paper (available for download free at www.marketing ...
26 Mar 2008
| by Matt Brocklehurst, Head of marketing, Latitude
If you have ever seen a search marketing presentation, the chances are it included the famous 'heat
08 Aug 2007
Field marketing has continued to polarise between traditional field marketers and their younger...of the Direct Marketing Association s Field Marketing Council (FMC). When repitching for accounts, incumbents ...
, says Nick Fennell, managing director at field marketing consultancy Archway Management. He also points ...
notable exception, which saw RPM tasked with building brand awareness in a market dominated by Wrigley ...
10 Aug 2005
| by David Tiltman
After a year of conflict, is it time field marketing agencies and experiential shops rose above...The past year has been anything but quiet for field marketing agencies.
But if a single issue has ...
in its own right, or whether it should
continue to sit under the umbrella of field marketing. The debate ...
independent of the sector's other
trade body, the Field Marketing Council (FMC). The relative arguments ...
18 Jul 2008
| by Lindsey Clay, marketing director, Thinkbox
Yes, I'm going to mention the gorilla. In fact, I'm starting with it.
14 Sep 2005
| by Hannah Chiswick, Marketing director, Initiative
There are several reasons for choosing to review the RAC campaign.
to remove filters
