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FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home

partnerships between their corporate reputation and so-called good causes. Cause-related marketing ... first started as a marketing initiative but now is in its seventh year and is very much a corporate ... of corporate marketing for mental health charity MIND says that while companies are happy to make corporate ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

. Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than.... Around half the companies in the Marketing telemarketing league top 45 increased turnover by more than ... partners. Calvert recommends searching for agencies that are members of the Direct Marketing ... to do. David Walsh, managing director of Golley Slater Telephone Marketing, part of the group ...

GLOBAL ROUND-UP: News in brief

BRUSSELS: Hill & Knowlton Brussels has launched a marketing policy taskforce to provide counsel on the regulatory and communications environment for advertising, sales promotion, sponsorship and direct marketing. The launch of the taskforce coincides with a review by the European Commission of how marketing ...

STOP PRESS: AxiCom joins forces with JHBS

TECHNOLOGY: Tech PR firm AxiCom, led by MD Julian Tanner, has joined forces with Oxford-based direct marketing agency JHBS to provide a more complete promotional and sales service for UK and European tech companies. ...

NEWS: Merrydown has teamed up ...

surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association...Merrydown has teamed up with the campaigning group Surfers Against Sewage (SAS) to sponsor its surf circuit event. The cider brand is hoping to reach the 18-25 target market via its association with the competition which runs until the end of November at beaches across Britain. ...

MEDIA BRIEFS: Dennis to launch magazine

there was still a market for a magazine targeting young men on the back of the success of films such as Lord

NEWS: Grayling to cover Europe for Scitor

The Grayling Group has landed a pounds 250,000 pan-European account with corporate on-line services provider Scitor. The agency will help promote a range of business-grade electronic networking services aimed at multinational business customers. Carol Forrest, Scitor s marketing ...

Agencies can trawl for fresh ideas in Think Tank

, put together by a team including a PR professional, a journalist and a marketing specialist, can ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

of Cityscreen with marketing communications agencies, as an exclusive vehicle to reach high consuming ... . Results Cityscreen marketing manager Vicky Grinnell says: The sales force have received a ...

MEDIA: Why even MacKenzie might not save the Mirror

on the inside pages. The Mirror s marketing push was supported by a big TV campaign, which alerted my children ... in include a branding campaign and marketing. The real problems with the MacKenzie as saviour line ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.