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LONDON - Momentum Pictures has unveiled a digital campaign for the launch of British film Lesbian Vampire Killers, spanning website, social media and online advertising activity.
By page 30, I was screaming. BLUR - the speed of change in the connected economy, by Stan Davis and Christopher Meyer (Capstone Publishing pounds 16.99), confirmed my dread of US management books. It was all there: the gushing enthusiasm, the rush to wrap everything in jargon, the detachment from the...
-million pound US and UK direct marketing campaign to attract new users....Worth Global Style Network, the world s biggest online fashion news service, is launching a multi-million pound US and UK direct marketing campaign to attract new users. The campaign, which commences this week, will use direct mail, press advertisements and online advertising to target ...
, and Revolution, by Haymarket Publishing (which also publishes Marketing)....Publishing, and Revolution, by Haymarket Publishing (which also publishes Marketing ... . What will the two new titles do to survive in an already crowded market? Both claim ... mainly at client marketers. It will cut out the jargon of the Internet and provide the marketing ...
their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than...to plug in external data sources and begin truly optimising their marketing across paid search, display ... and ultimately improve the effectiveness of their marketing spend. The customer is the focus ... optimise your marketing spend across channels, you need to establish which campaigns, through which ...
-type music magazine retain street cred while being mass-marketed? Understandably, there s a feeling...The Fly wants to be that rare combination of hip and popular. But how does a free fanzine-type music magazine retain street cred while being mass-marketed? Understandably, there s a feeling that it s suffering something of an identity crisis. The magazine has just signed a deal with Virgin Megastores ...
, one medium is quickly becoming the de facto choice for any piece of marketing activity: digital. It is revolutionising the market, the consumer and brand dynamics faster than any previous technology. When was the last time a brand strategy or piece of marketing activity that was in any way complete, recommended ...
This year is predicted to be the year of mobile in marketing, and for once, the prediction ... that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media sits really well next to traditional marketing channels as a way to create feedback loops and engage ...
How many people associate Cable s latest direct marketing effort has moved into the realm of superstition and magic, in the form of a mailing with a tarot-card theme. Developed by Rapier, the mailing is going out during March as part of a cross-selling campaign promoting the benefits ...
marketing and communications, Eric Salamon, added that agencies need to show a more holistic and creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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