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We'll Call You - Match.com

10 Feb 2009 | by Staff Marketing

Having been thrown onto the singles market, Marketing's Mysetery Caller decided to try their luck

We'll Call You - Mattel

04 Feb 2009 | by Staff Marketing

, as Marketing's Mystery Caller discovered, the success of her 50th birthday rests on just one woman: Peggy.

We'll Call You - Ibis

21 Jan 2009 | by Staff Marketing

After a damning Which? report on the cleanliness of their hotels, Marketing's mystery caller wanted

Subway launches new creative brand campaign

08 Sep 2009 | by Staff Marketing

LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.

ADVERTISING & PROMOTION: New register to aid clients pick design agencies

06 Feb 1997 | by SHARON MARSHALL, Reporter, Marketing

The Advertising Agency Register Group, which includes the advertising, PR, media and marketing...The Advertising Agency Register Group, which includes the advertising, PR, media and marketing services registers, this week completes its stable with the launch the Design Agency Register. Design agencies will pay an annual fee to be represented within the DAR. The launch comes at a ...

INTEGRATED: LABATT ICE AID

05 Jun 1997 | by DANNY ROGERS, Reporter Marketing

pounds 40,000 target. Client: Whitbread; Tracy Darwen, marketing manager for Labatt Campaign ...

MEDIA CHOICE: Budweiser

13 Jan 2000 | by IMELDA MICHALCZYK, Marketing Reporter

Budweiser s frogs and lizards have crawled out of the swamp and taken over two pages of Sky s January issue.

OPINION: Marketing Society - Keeping PR and brand strategy in line is crucial

12 Aug 1999 | by ANDREW NEBEL, director of marketing and

Branding is right up there as one of the big issues that occupy a lot of marketing time and effort...Branding is right up there as one of the big issues that occupy a lot of marketing time ... . These have a growing influence that marketing and communication teams should address with greater energy ... is it that organisations get themselves into these positions? Marketing and communications all too often operate ...

DESIGN CHOICE: HOOPER’S HOOCH

25 Sep 1997 | by CONOR DIGNAM, Deputy editor, Marketing

brand featured in countless stories this summer about alcopops, irresponsible marketing and underage ...

Door open to private sector

07 Mar 2012 | by Felicity Knights, Merchant Marketing Group

outcomes. According to Laing and Buisson's Healthcare Market Review 2011, an estimated 1,011,000 in ... in creative comms that deliver the results. Felicity Knights is director at Merchant Marketing Group ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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