Search results for Marketing

Campaign: Rugby roadshow capitalises on Cup win - Sports Marketing

13 Aug 2004 | by Maja Pawinska

ANALYSIS: Forum marketers reap benefits of PR in the mix

27 Sep 2002 | by ALASTAIR RAY

As the UK's leading marketers gathered for their annual seafaring jolly last week, PRWeek sent...If Naomi Klein or her anti-brand acolytes wanted to rid the world of the UK's marketing bosses then P O's Oriana would have been the perfect target last week. Over 300 marketing bosses from some of the UK's biggest companies spent two days networking and addressing pressing issues in the marketing ...

PR WEEK: Profile: Joanna Baker, Edinburgh International Festival; Centre stage at Edinburgh

23 Aug 1996 | by REBECCA DOWMAN

Joanna Baker tops the marketing bill at the International Festival...Joanna Baker tops the marketing bill at the International Festival Joanna Baker s worst moment, in four years as marketing and public affairs director at Edinburgh International Festival ... and, on being asked whether she considers herself a marketing or an arts professional, says: I ...

PRWEEK AWARDS 2003: Corporate & Public - The Rio Graphics Award - Corporate Publications

31 Oct 2003

WINNER - THE ASCENT OF CABOURN - NIGEL CABOURN; KAROL MARKETING...the UK, the US and Japan. Recently, however, his performance in these markets has slowed considerably ... an authentic, period feel. Karol Marketing identified an opportunity to launch the collection in Japan - historically Cabourn's biggest market. This year also marks the 50th anniversary of the successful ascent ...

PLATFORM: Time to make an exhibition of ourselves - Exhibitions should be a golden marketing

01 Sep 2000 | by IAN DARBY

Exhibitions are marketing temples of innovation, packed with PR opportunities. Or they should be...Exhibitions are marketing temples of innovation, packed with PR opportunities. Or they should be. All too often they are tired annual roll-outs of standard products, interesting to only the most ... for taking exhibition space leads to a massive waste of one of the most interactive marketing methods ...

EDITORIAL - PRWeek rewards a healthy market

02 Nov 2001

For outsiders looking to combat the impression of malaise created by the FT spat, this week's PRWeek Awards provide a welcome sign of an industry in continuing good health. The sheer breadth of quality on display at the ceremony on Wednesday trumps those who doubt the industry's ongoing vitality....

Diary: B-M client priorities are above board, not on board

26 Sep 1997 | by REBECCA DOWMAN

The Oriana - floating venue for many an over-entertained marketing director fielded the eager...The Oriana - floating venue for many an over-entertained marketing director fielded the eager attentions of various agency suitors at the annual Marketing Forum last week. It s always difficult ... -Marsteller team at this year s forum to. European market leader Eric Gerritsen and UK director Richard ...

FOCUS: YOUTH MARKETING - Dipping into the fountain of youth - Feel out of touch with the young

08 Aug 1997 | by POPPY BRECH

as head of marketing, says Robert Phillips, managing director of Jackie Cooper PR....as head of marketing, says Robert Phillips, managing director of Jackie Cooper PR. He is cynical ... years ago everyone decided that they needed youth marketing - it became a buzz word. Partly out ... dedicated youth marketing division. We argue that the youth market is just another strata ...

STOP PRESS: Single Market Events launches new event

30 Nov 2001

SERVICES: Single Market Events has launched RSVP, an event aimed at providing PR agencies with access to more than 100 suppliers of launch and event services. The event will take place at the London Business Design Centre on 13-14 February 2002. ...