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LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.
Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery...Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery Campaign: Friends/Singles mailing to existing customers Agency: Barraclough Hall Woolston Gray Timescale: September 1998 Budget: Undisclosed The Brief Pizza Hut has data on around 650,000 customers ...
The Direct Marketing Association, the UK s largest marketing trade body, is launching a press...The Direct Marketing Association, the UK s largest marketing trade body, is launching a press and radio campaign aimed at improving the public s perception of direct marketing. The campaign ... surrounding direct marketing. It was created for the DMA by Joshua. While it has done much ...
The Direct Marketing Association has appointed its first director of telecommunications to tackle...The Direct Marketing Association has appointed its first director of telecommunications ... telemarketing within the direct marketing discipline. BT figures show 80% of the UK s larger companies now use telemarketing in their communications mix and predict that by 2000, the UK market ...
-million pound US and UK direct marketing campaign to attract new users....Worth Global Style Network, the world s biggest online fashion news service, is launching a multi-million pound US and UK direct marketing campaign to attract new users. The campaign, which commences this week, will use direct mail, press advertisements and online advertising to target ...
, one medium is quickly becoming the de facto choice for any piece of marketing activity: digital. It is revolutionising the market, the consumer and brand dynamics faster than any previous technology. When was the last time a brand strategy or piece of marketing activity that was in any way complete, recommended ...
How many people associate Cable s latest direct marketing effort has moved into the realm of superstition and magic, in the form of a mailing with a tarot-card theme. Developed by Rapier, the mailing is going out during March as part of a cross-selling campaign promoting the benefits ...
, marketers were content to account for customer value based on a predicted future. But in the current climate ... that have marketed themselves as "low-cost", such as Ryanair, are now finding that extra fees are pushing ... strengthens relationships, and in these testing times, relationship marketing could be a brand's most ...
It may look more EastEnders than Wall Street, but the latest mail pack from Egg is the first salvo in an ambitious campaign to change the way Britons invest.
This week s Campaign of the Week is a bit of cheat. I have to admit that the direct-mail teasers for the new Volkswagen Passat were sent to me by the agency which produced them, Barracolough Hall Woolston Gray, but since I m not a fleet manager I d never have seen them otherwise, and I m glad I did.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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