Competition marketing agency launches
03 Dec 2010 | by Sarah Shearman
A new full-service competition marketing agency, MCBX, has launched with partners including
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Marketing Guru on... marketing jobs overseas
18 Jan 2012
As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says...Q: I have been offered a promotion to marketing director that involves moving with my family to Indonesia. Will I regret such a move? A: As marketers, we are used to doing more with less. Unless you run marketing for a hedge fund or work for the European Commission, the chances are that someone has ...
Army sidelines recruitment marketing
10 Aug 2010 | by Gemma Charles
The Ministry of Defence (MoD) has confirmed marketing will be a low priority in its review of Army...of Army recruitment, from marketing to the management of Army Careers Offices. Publicis, which was part ... the MoD is taking a broad look at recruitment practices, and confirmed that marketing is being viewed as a ... implementation planned for 2012. Army marketing director Colin Cook said: "Publicis has produced some ...
Digital killed the marketing star
24 Feb 2012 | by Eva MacIntosh
and Procter & Gamble signify a shift away from traditional marketing...., there are fears that marketing departments will face further downsizing. In the past three weeks, the three ... digital focus will boost its marketing efficiency. PepsiCo has made no comment on how many of its 8700 job cuts will hit its marketing department, but P G admits that marketing will be affected when it sheds ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
Autoglass is to restructure its marketing department following the departure of marketing director...Sales director Andre May will take up the new role of sales and marketing dire-ctor, overseeing an annual above-the-line adspend of 15m, while marketing manager Marta Gonzalez will become head of marketing. May said the additional responsibilities would enable him to further develop the business ...
Vauxhall calls direct marketing review
28 Jul 2011 | by Sara Kimberley
General Motors UK is reviewing its Vauxhall direct marketing account....the Hyundai direct marketing business from Carlson but the Vauxhall review is not thought to be connected ... Erickson, is unaffected by the direct marketing review. A McCann ad to promote Vauxhall s "lifetime ...
Morrisons' marketing director Lancaster resigns
13 Apr 2012 | by Matthew Chapman
Morrisons corporate marketing and operations director Richard Lancaster is leaving the company...Lancaster will be replaced by Nick Collard, who will assume the role of marketing and operations director on Monday 16 April. The role will see him oversee marketing and trade planning, format ... the business to pursue and opportunity outside of Morrisons". Day-to-day marketing operations are handled ...
LoveFilm calls direct marketing pitch
23 Jul 2010 | by Sara Kimberley
LoveFilm, the movie rental service, has called a review of its direct marketing arrangements.
B&Q calls direct marketing review
17 May 2012 | by Sara Kimberley
B&Q is reviewing the CRM and direct marketing account for its TradePoint business, which targets...does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
BBC marketing chief quits for DFS
13 Feb 2012 | by Matthew Chapman
Helen Normoyle, director of marketing at the BBC, is joining the sofa retailer DFS as chief...Normoyle is a former director of marketing at Motorola and has been director of marketing at the publicly-funded broadcaster since September 2010, after a spell as its director of audiences. DFS appointed Krow to handle its 84m advertising account in November last year, after calling a review ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
