Search results for Marketing

Marketing heroes

18 Nov 2008 | by Nicola Clark

LONDON - Madonna and Napoleon are among the diverse names on a 'heroes' list drawn up by The Marketing Society - we look at who else might make the grade.

Ethical marketing

22 May 2007 | by Helen Edwards

LONDON - Cynics suggest that brands seizing on the fad for an ethical bent are merely displaying a selfish reaction to consumer pressure while dressed up in the guise of saving the earth. Marketing takes a look at six different strategies for getting your company's ethnical house in order.

Field Marketing

09 Jan 2007

Detective marketing

01 Oct 2001 | by Stefan Engeseth

On the same day I'd set aside to read and review 'Detective Marketing' by Stefan Engeseth, one of my partners forwarded me an online article about common sense in branding by the very same Mr Engeseth, the omens were good, writes Stephen Chandler.

Viral Marketing

01 Jan 2001 | by BestofBiz

BestofBiz Briefings are articles on topical management issues from the London Business School, with links, references and further reading. This article can also be viewed free on the BestofBiz website.

Marketing conference

19 Dec 1998 | by LISA CAMPBELL

Marketing is presenting its second annual conference aimed at senior marketers interested in exploring the basics of using the internet as a marketing tool. Everything you always wanted to know about the internet (but were afraid to ask) is at the London Marriott Hotel on March 2 1999.

Marketing Moves

12 Nov 1998 | by LISA CAMPBELL

Marketing Moves, the new recruitment event for marketing professionals, attracted 1600 visitors over two days at London s Cafe Royal last month.

Marketing conference

27 Aug 1998 | by LISA CAMPBELL

Marketing is presenting its annual conference Brand Building on the Internet at The Dorchester on November 5. For details call Tania Cassell on 0171 413 4116 or email conferences@haynet.com.

Marketing event.

26 Jun 1997 | by By DANNY ROGERS.

Database analyst DunnHumby, which helped develop the Tesco Clubcard, is among companies taking part in a demonstration of how technology and marketing skills can work together at Marketing 97 at Olympia between November 25 and 27. For details phone 0181 742 2828.