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Interactive Avenues ties up with Efficient Frontier

's technology that helps clients maximize returns on their search marketing spend....Efficient Frontier provides search engine marketing technology and services. It is headquartered ... over, Search Engine Marketing continues to be a highly productive direct marketing channel ... with a market leader in India will provide us an opportunity to broaden and deepen our reach in one ...

Sumantra Dutta returns to STAR

In this newly created position, he would be responsible for STAR's business in these three markets and would be based out of Dubai. He will be reporting to Laureen Ong, COO, STAR and will officially take up ... STAR India's advertising sales and marketing teams as executive vice president, ad sales and marketing ...

Tequila\India appoints John Mathew as managing director

\India in 2006 and a year later moved to Tequila\, the group's marketing services arm, as executive creative ...

Arvind Mohan appointed to Y&R's Global Planning board

The Global Planning board, which works as a think tank for ideas and challenges affecting the communication industry across the Y R network, consists of members from diverse markets. Speaking to Campaign ... at the advertising and marketing communications business today, there is a certain level of bankruptcy and a need ...

Miller appointed chief creative officer of JWT Delhi

and increased market share. That will be his primary focus. His diverse experience will bring a new sensibility to our creative work." Michael Maedel, president of JWT Asia-Pac, said, "India is an important market ...

Lowe Lintas to start operations in South India

Sujit Nair, president, will oversee operations in Kerala and look after the businesses in that market. Lowe Lintas will start its south Indian operations with Mayden Pharma as its first client who ... brands targeting the national and international markets, it is an opportunity for us to offer our ...

ZenithOptimedia India promotes Chandra to MD, West and South

also worked across the APAC markets, like Singapore and Taiwan. He has been with ZenithOptimedia since ...

BBH's Hegarty, Bogle and Sherwood on India

together, should be the basis of a very attractive proposition in the Indian market. So, our expectations ... go with a piece of business into the market. We start in a market because we feel it's right for us ...

McCann to bring TAG to India

prestigious name to the Indian market which brings up to the minute world class strategic communication ...

Reliance Communications kicks off BIG TV

and value offering in the home entertainment service market offers us a unique opportunity to tap ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.