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Richard Roche, head of media markets, Royal Mail...I am writing to congratulate you on your monthly marketing supplement. Speaking as a marketer ... marketing "atmosphere" in both the trade press and media/marketing offices across the UK. However ... to effectively reach and engage consumers, it is paramount that marketing and media specialists recognise ...
Yahoo! marketing chief quits...Yahoo! Europe marketing director Catherine Taylor has quit unexpectedly after only three months in the job. Taylor was promoted in February from her role as head of marketing in the UK and Ireland and has said that personal reasons lay behind her decision. She reported to UK sales and marketing ...
ONdigital loses marketing chief...ONdigital has lost its most senior marketing executive to Vizzavi, the multi-platform internet ... and marketing director at ONdigital, will join Vizzavi as chief marketing officer in the autumn. He ... without a marketing director after Jon Florsheim left BSkyB to become managing director of interactive ...
Warning over marketing ban...Marketing Association has written to the DTI this week to oppose proposals allowing businesses to ban ... sales and marketing telephone calls by registering their number with the Telephone Preference Service ... marketing. To block a legitimate business sales avenue is not the way to go about organizing the industry ...
Independent marketing chief quits...Independent marketing director Trish Wadley has resigned suddenly just six months after her appointment. Her decision comes three weeks after media planning and buying account for the paper's £3 million ... of marketing at several Australian newspapers. ...
Disney chooses marketing boss...new marketing director. Richards joins from creative agency Claydon Heeley Jones Mason, where he was business strategy director for three years. He will be charged with heading up a fresh marketing push ... and Toon Disney. Disney spends about £5m a year in the UK marketing its television operations ...
FEATURE direct marketing...for direct marketers to make more than a little hay. They may have been under the same cost pressure as the rest of the marketing communications industry, but they have at least had increased budgets to play with. The Direct Marketing Association says the business was worth more than £11bn in 2002, a ...
BSkyB boosts marketing spend...BSkyB is to increase its marketing spend by £10 million, as it seeks to expand the focus of its advertising activities. As well as SkyDigital, the company will be seeking to push its Sky.com and Open brands, as well as its tie up with hard disk video recorder company TiVo. As part of the rethink, Sky ...
Havas rationalizes marketing group...a major restructure of its marketing communications companies. The shake-up will see the majority of Havas' marketing services firms within its Diversified Agencies Group merged in to either its media ... . The initiative - which Havas said was designed to meet the challenges of a recessionary advertising market ...
Marketing Mentor: Simon Thompson...in marketing? You can have your own way as long as you are prepared to live by your own decisions. It's a job ... at the school sports day. Career path Simon Thompson 2002 to present - Marketing director Honda (UK) 2000 ... - Head of marketing, Power Equipment Honda (UK) 1990 to 1996 Variety of field-based roles for Honda (UK) ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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