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It has been a challenging year for marketers, but there have been outstanding performers...These are the nominees for The Marketing Society Marketer of the Year 2011 - to be voted on by you, the readers of Marketing, and presented at the Society's Awards for Excellence on 6 June at the London Hilton ... .marketingsocietyawards.com/vote NEIL BLAKESLEY, Vice-president of marketing, Global Services, BT In a tough financial climate ...
LONDON - What makes somebody powerful? Why does one marketer hold more sway than their peers...on the following pages do so because when they speak, others listen. For many marketers in the list, it is because ... , as there are plenty of big-spending marketers who lack profile. Being well-known - for a good track record or voicing opinions - is therefore another factor, as is the degree of influence a marketer holds among their peers ...
Abbey National s marketing director, Sara Weller, has quit and is set to take a senior marketing...Abbey National s marketing director, Sara Weller, has quit and is set to take a senior marketing ... senior marketer to run its supermarket operation, working with its new supermarket managing director, David Bremner. It is thought that Kevin McCarten, Sainsbury s existing marketing director ...
Who ever said finance marketers were dull? Disproving that suggestion are a team of some...Who ever said finance marketers were dull? Disproving that suggestion are a team of some of the top marketers in financial services, who are taking to the road by scooter. The mod-style marketers include Mike Lazenby, marketing director of Nationwide, Jeff Sutherland Kay, from Alliance ...
It may look more EastEnders than Wall Street, but the latest mail pack from Egg is the first salvo in an ambitious campaign to change the way Britons invest.
Liberty International, which unveiled its direct-sell PensionStore brand in January, is stepping up its battle with Virgin Direct by putting pounds 2m into a questionnaire to gather information on attitudes towards financial services.
LONDON - Data from loyalty cards, postcode targeting and surveys have given marketers unprecedented...relationship marketing programmes, brands can employ unparalleled levels of targeting and personalised communications. However, marketers need to ensure that one-to-one communications do more than simply showcase ... , but whether it adds brand value is another question. Amanda Mackenzie, group marketing director at insurance ...
selfish reaction to consumer pressure while dressed up in the guise of saving the earth. Marketing takes a...Ethical marketing is a phrase much bandied about, and on the surface, it appears an admirable concept. However, the cynics suggest that brands seizing on the fad for an ethical bent are merely ... initiatives on track and foster the will to steer around the complexities of moral marketing. Brands ...
(Marketing, 12 January). She was explaining how, this year, electronic gift cards would start to replace...of your marketing strategy, and not be left as just a product or a straight voucher-replacement programme. It is the fast lane to growing your customer value, so it should be right at the top of the marketing agenda ...
Nationwide Building Society is supporting its sponsorship of football with a direct marketing...Nationwide Building Society is supporting its sponsorship of football with a direct marketing campaign around its flagship FlexAccount. Nationwide has appointed financial DM agency, Ping, to develop a campaign using national press, internet, point of sale and adshel sites. The adshel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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