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and shareholder in international IT PR agency Eclat Marketing....Microsoft UK corporate communications head Peter Shackleton has quit to become a director and shareholder in international IT PR agency Eclat Marketing. The agency was launched in September 1998 ... of Microsoft in the UK. He led a staff of 13 and reported to Shaun Orpen, marketing services director ...
Computer manufacturer Compaq has appointed Hamish Haynes as its marketing communications director...Computer manufacturer Compaq has appointed Hamish Haynes as its marketing communications director. Haynes will have responsibility for all UK PR, liaising with agency Firefly. Haynes reports directly to Compaq vice-president and managing director for UK and Ireland Joe McNally. He replaces ...
Computer networking conglomerate Cisco has appointed Insight Marketing and Communications to its...Computer networking conglomerate Cisco has appointed Insight Marketing and Communications to its ... s leader in networking systems for the internet, with a market capitalisation of pounds 200 billion. The group is second only to Microsoft on Nasdaq, the technology stock market. It employs 20,000 people ...
Look after the whole and the parts take care of themselves is the latest marketing philosophy...Look after the whole and the parts take care of themselves is the latest marketing philosophy ... for decades, but corporate branding is a relatively new phenomenon. The marketing of a company s products and services have traditionally been kept separate from the marketing of its corporate image ...
International software firm Restrac is searching for a PR firm to spearhead a UK marketing drive....International software firm Restrac is searching for a PR firm to spearhead a UK marketing drive ... into the British market. It currently has seven clients in the UK, including BT, Hewlett-Packard and British ... the success of its US PR activity. Now we have been in this market for about 18 months we are looking ...
Microsoft has taken its PR operations out of its marketing department in Germany to clarify...Microsoft has taken its PR operations out of its marketing department in Germany to clarify communications between PR and the firm s general manager, Richard Roy. Microsoft PR general manager Kurt ... . Braatz previously reported to marketing head Gregory Gordon. The in-house PR team handles ...
to promote CD- i, Philips interactive communication system, to the business-to- business market ... marketing communication tool. Users can switch and replay subjects within the programme and ask and answer ... on marketing strategy more than technology. At the level we are targeting, technology is not of interest ...
US hi-tech PR player Neva Group has opened a European subsidiary. It will specialise in emerging companies dealing in software telecomms, the Internet, networking and medical technology.
SAN DIEGO: Technology agency Lewis PR has committed £1.4m to marketing and expansion in the US..., is moving its marketing team, headed by business development director Morgan McLintic, to the US to build the Lewis brand in the tech market. Lewis said the marketing team, which will be based in San Diego, will be doubled in numbers to ten. 'We're going to have marketing people in each of the offices, so there ...
and gives entry to areas which have formerly been the domain of direct marketing and sales promotions...and gives entry to areas which have formerly been the domain of direct marketing and sales promotions ... clients to their marketplace through the web. Relationship marketing on the web allows you to understand your customer and market directly to them. The concept of WebZines for relationship ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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