Top Gear's Clarkson and May try to make their own Volkswagen ads
03 Aug 2009 | by Staff Marketing
LONDON - Last night's BBC show Top Gear saw presenters Jeremy Clarkson and James May attempt to create their own VW ads.
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Marketing Society Marketer of the Year
12 Apr 2011 | by Marketing Staff
It has been a challenging year for marketers, but there have been outstanding performers...These are the nominees for The Marketing Society Marketer of the Year 2011 - to be voted on by you, the readers of Marketing, and presented at the Society's Awards for Excellence on 6 June at the London Hilton ... .marketingsocietyawards.com/vote NEIL BLAKESLEY, Vice-president of marketing, Global Services, BT In a tough financial climate ...
Ethical marketing
22 May 2007 | by Helen Edwards
selfish reaction to consumer pressure while dressed up in the guise of saving the earth. Marketing takes a...Ethical marketing is a phrase much bandied about, and on the surface, it appears an admirable concept. However, the cynics suggest that brands seizing on the fad for an ethical bent are merely ... initiatives on track and foster the will to steer around the complexities of moral marketing. Brands ...
The week in marketing
27 Aug 2008 | by Staff
LONDON - Marketing's roundup of the news for the week ending 27 August 2008...'s Piccadilly, has hired marketing agency Proletariat to handle its direct marketing following a pitch ... , the retailer hired its first specialist search engine marketing agency, VCCP Search, to help it attract more ... vitamin B, folic acid and folate and is being promoted through a marketing drive in which Simpson tells ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
This year, Marketing has introduced a separate league for experiential agencies, reflecting...demonstra tions and branded events on the rise, experiential has emerged as a standalone marketing ... companies to create a lasting impression with consumers. Overlap with traditional field marketing remains ... of their revenue from retail-based activity. see also Field Marketing League Table 2009 However, most agencies ...
Marketing's Field Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
; mso-bidi-language:#0400;} The recession has brought mixed fortunes to field marketing ... , the middle of the market is being squeezed hardest. A high-profile casualty this year was The Blue Water ... industry is faring better than some other marketing services, because it primarily supports FMCG products ...
Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
A look at the performance of Audi in social media over the past four months
Helen Edwards joins Marketing
27 Apr 2010 | by Gareth Jones
LONDON - Helen Edwards, co-founder of marketing consultancy Passionbrand, is this week joining...Edwards has an MBA from London Business School and a PhD in Marketing from Bath University. She ... connection with consumers. Edwards joins Marketing 's highly regarded line-up of columnists including Marketing' s associate editor, Jeremy Lee; founder of Ctrl-Shift and Mydex Alan Mitchell; BSkyB city editor ...
Marketing appoints new editor
02 Jun 2010 | by Staff
Marketing has appointed Gareth Jones as editor, replacing Lucy Barrett, who left the magazine...Jones, who has been Marketing's acting editor since January, takes over the full role ... was rolled into Marketing at the end of last year. This is Jones' second stint on Marketing. He joined ... time of almost limitless challenge and opportunity for marketers." He takes over from Lucy Barrett ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
Marketing's annual list of the 100 most influential people in the industry is the definitive guide...The marketers featured in this year's rankings have many reasons to celebrate. Not only are they among the elite group who lead marketing creativity and innovation in the UK, but they have also ... fiercely debated and evaluated, with the influence of both the marketer and the brand under the spotlight ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
