MARKETING MIX: Hair today, gone tomorrow
22 Apr 1999 | by VESEY CRICHTON, Marketing Director, Com
to cause offence to women . TDI s marketing manager, Robert Thurner, said: I wrote a letter to them ...
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Marketing's Power 100
30 May 2007 | by Marketing Staff
LONDON - What makes somebody powerful? Why does one marketer hold more sway than their peers...on the following pages do so because when they speak, others listen. For many marketers in the list, it is because ... , as there are plenty of big-spending marketers who lack profile. Being well-known - for a good track record or voicing opinions - is therefore another factor, as is the degree of influence a marketer holds among their peers ...
DIRECT: DM campaign for fashion web site to increase visits
21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing
-million pound US and UK direct marketing campaign to attract new users....Worth Global Style Network, the world s biggest online fashion news service, is launching a multi-million pound US and UK direct marketing campaign to attract new users. The campaign, which commences this week, will use direct mail, press advertisements and online advertising to target ...
NEW MEDIA CHOICE: Adidas runners
16 Sep 1999 | by PAUL MIDDLEBROOK, Marketing Director, E
. This was really the only disappointment, as I am sure the affinity marketing nature of the site, and its design ...
Branding: Design choice - Crocs
01 Aug 2007 | by Garry Lace, Chairman, Intelligent Marketing
Not quite a shoe, a sandal or a clog, the Crocs are an acquired taste, but seem to be finding their feet in markets across the globe - even celebs are snapping them up. And the big secret? From the beach ... - they are simple, clean and stylish. And the designers and marketers aren't resting on their laurels. They're smart ...
BRANDING: Design choice - Rolex Explorer 1
16 May 2002 | by CHRIS HUGHES, Marketing strategist, Fitch:Worldwide
I suppose it must have been a leap of faith to buy the most expensive thing that I wear through mail order.
NEW MEDIA: NEW MEDIA CHOICE/GAP
10 Aug 2000 | by CATHERINE TAYLOR, Marketing director, Y
Site: www.gap.com
DESIGN CHOICE: BIRKENSTOCK
06 Nov 1997 | by SANDRA DEEBLE, Freelance marketing cons
Ergonomically correct Birkenstocks don t need to make a song and dance about their inherent design values.
Advertising & Promotion: K to put on Sock Shop promotion
13 Feb 1997 | by ANDY WOOD, Business manager, marketing
Sock Shop, the former Facia Group company, has appointed K Advertising to help relaunch it following its acquisition last year by the Tulchan Group.
The week in marketing
27 Aug 2008 | by Staff
LONDON - Marketing's roundup of the news for the week ending 27 August 2008...'s Piccadilly, has hired marketing agency Proletariat to handle its direct marketing following a pitch ... , the retailer hired its first specialist search engine marketing agency, VCCP Search, to help it attract more ... vitamin B, folic acid and folate and is being promoted through a marketing drive in which Simpson tells ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
