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It has been a challenging year for marketers, but there have been outstanding performers...These are the nominees for The Marketing Society Marketer of the Year 2011 - to be voted on by you, the readers of Marketing, and presented at the Society's Awards for Excellence on 6 June at the London Hilton ... .marketingsocietyawards.com/vote NEIL BLAKESLEY, Vice-president of marketing, Global Services, BT In a tough financial climate ...
LONDON - What makes somebody powerful? Why does one marketer hold more sway than their peers...on the following pages do so because when they speak, others listen. For many marketers in the list, it is because ... , as there are plenty of big-spending marketers who lack profile. Being well-known - for a good track record or voicing opinions - is therefore another factor, as is the degree of influence a marketer holds among their peers ...
LONDON - This shortlist has been compiled from nominations by members of The Marketing Society...Mark Bainbridge - Marketing director, recruiting group British Army Against the backdrop ... in nearly 60,000 enquiries and more than 10,000 applications to join the Army. Maurice Breen - Marketing director C C Group The success of Magners cider is one of the big marketing stories of recent years. Its ...
role. As Marketing went to press, he was unavailable for comment. His departure was confirmed ... to Marketing that change was needed (19 February, 2004). 'We need to create a climate where we take more ... Rowntree this year. In July, marketing director Neil Ducray quit after a year in the job. He has since been ...
LONDON - Subway has today announced a new creative direction for the brand, to be launched later this month.
LONDON - WKD producer Beverage Brands is launching a poster campaign designed to encourage people to look after their friends when they are out drinking.
LONDON - This week Marketing has asked four members of the Marketing Society the question: 'Is...Kingsmill, Food marketing director, Tesco Customers are often much smarter than some theorists believe ... understand, thanks to high-impact marketing, that the brands are another way to save money on their shopping ... complicit consumer language to great effect. Maybe Sue Nelson, Marketing director, North West Fine ...
Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery...Client: Pizza Hut; Sandra Parkinson, marketing manager - delivery Campaign: Friends/Singles mailing to existing customers Agency: Barraclough Hall Woolston Gray Timescale: September 1998 Budget: Undisclosed The Brief Pizza Hut has data on around 650,000 customers ...
Stella David is managing director of Bacardi Martini. She was promoted from marketing director...Stella David is managing director of Bacardi Martini. She was promoted from marketing director this month, and is known for her enthusiasm. She has previously worked for Thorn EMI and Golden Wonder. When writing and signature rise up the page as this does, the message is loud and clear ...
marketing-led mainstream product in years, an advanced care engine oil called Gemini, supported by a...first marketing-led mainstream product in years, an advanced care engine oil called Gemini ... Bond film; Asda and BBH split after three years just weeks after the departure of marketing director ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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