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We'll Call You - Match.com

10 Feb 2009 | by Staff Marketing

Having been thrown onto the singles market, Marketing's Mysetery Caller decided to try their luck

NS&I kicks off media review

19 Sep 2007 | by Staff Marketing

of marketing and communications, said: Our recent work has proved extremely successful at reaching new ...

Advertisers welcome Government plans for VoD ad regulations

11 Mar 2009 | by Staff Marketing

LONDON - Advertisers have reacted positively to Culture Secretary Andy Burnham's announcement today that ads appearing within or around Video-on-Demand (VoD) programmes will be policed by the existing advertising self-regulatory system.

MARKETING MIX: Strangeways for marketers to get cash for charity

22 Apr 1999 | by VESEY CRICHTON, Marketing Director, Com

Who ever said finance marketers were dull? Disproving that suggestion are a team of some...Who ever said finance marketers were dull? Disproving that suggestion are a team of some of the top marketers in financial services, who are taking to the road by scooter. The mod-style marketers include Mike Lazenby, marketing director of Nationwide, Jeff Sutherland Kay, from Alliance ...

DIRECT: Direct Marketing Association starts campaign to improve public image

21 Oct 1999 | by PAUL WHITFIELD, Reporter, Marketing

The Direct Marketing Association, the UK s largest marketing trade body, is launching a press...The Direct Marketing Association, the UK s largest marketing trade body, is launching a press and radio campaign aimed at improving the public s perception of direct marketing. The campaign ... surrounding direct marketing. It was created for the DMA by Joshua. While it has done much ...

MEDIA CHOICE: BEN & JERRY’S

22 Jun 2000 | by CONOR DIGNAM, Editor, Marketing

, drive it into the car park of Marketing s offices at 174 Hammersmith Road, then dish out loads of free...Now this is what I call a media stunt. Take one school bus full of delicious Ben s ice cream, drive it into the car park of Marketing s offices at 174 Hammersmith Road, then dish out loads of free ... in for some event marketing with a visit to Haymarket s west London offices. The school bus is a ...

INTEGRATED: LABATT ICE AID

05 Jun 1997 | by DANNY ROGERS, Reporter Marketing

pounds 40,000 target. Client: Whitbread; Tracy Darwen, marketing manager for Labatt Campaign ...

Marketing Gloucester appoints marketing director

07 Aug 2008 | by Alison Donnelly

LONDON - Graham Walker, an ex-Saatchi & Saatchi director and marketing director for The Football...Walker, formerly chief executive of both Sale Sharks Rugby Club and the Hampshire County Cricket Club, has also served as commercial and marketing director for the Millennium Stadium ... sectors, Marketing Gloucester works to promote the city as a retail, leisure and business centre ...

Opinion: Marketing Society - Setting standards

25 May 2005 | by Sir Paul Judge, vice-president of the Chartered Institute of Marketing and the Marketing Council, and a fellow of The Marketing Society

In 2001 the government set up the Marketing & Sales Standards Setting Body (MSSSB) as part of a...for marketing and sales qualifications. I was asked to chair the marketing side, and one of our first tasks was to determine the size of the marketing profession. We concluded that there are 550,000 professionals in marketing, making it twice the size of the accounting profession. We also established that marketing ...

MEDIA: Cable rocked by ITC plans

09 Apr 1998 | by NIGEL DUGDALE, Group marketing manager,

Cable and satellite channels face vastly increased marketing bills if they are to survive under...Cable and satellite channels face vastly increased marketing bills if they are to survive under ... -established channels. Jonathan Webb, head of marketing at Challenge TV, said: We shall be more focused ... of the ITC s ruling will be an increased marketing spend which can only come from the programming budget ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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