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Marketer of the Year poll 2007

LONDON - This shortlist has been compiled from nominations by members of The Marketing Society...Mark Bainbridge - Marketing director, recruiting group British Army Against the backdrop ... in nearly 60,000 enquiries and more than 10,000 applications to join the Army. Maurice Breen - Marketing director C C Group The success of Magners cider is one of the big marketing stories of recent years. Its ...

Marketing: the most followed trade magazine on Twitter

LONDON - Marketing is the most followed trade title on Twitter with more 11,100 followers...informed with the latest Marketing news and views. The magazine is the sixth most popular magazine overal ... ,727), Creative Review (11,437) and Total Film (11,256). Follow us @MarketingUK Follow the 2009 Marketing ...

Ogle named chief marketing officer at Motorola Mobile Devices

LONDON - Motorola has hired William Ogle as chief marketing officer for its mobile devices business....-fareast-language:#0400; mso-bidi-language:#0400;} Ogle will lead all marketing and branding for mobile devices ... Telecommunications America where he was chief marketing officer having previously worked at Pizza Hut as UK CMO for 12 years. Ogle is also a former Procter Gamble and Sara Lee marketer. Jha commented: I ...

MARKETING MIX: That was the week that was

marketing-led mainstream product in years, an advanced care engine oil called Gemini, supported by a...first marketing-led mainstream product in years, an advanced care engine oil called Gemini ... Bond film; Asda and BBH split after three years just weeks after the departure of marketing director ...

Advertising & Promotion: Orange pounds 2m to Lowe Direct

a shortlist that includes Wunderman Cato Johnson and Marketing Perspectives. Incumbent ... in March, followed by the appointment of marketing director Robert Fallow in April. Lowe Direct s appointment will mark the beginning of a fierce direct battle in the telecoms market, with One-2-One ...

The Social Monitor: Mobile hands social power to its users

This year is predicted to be the year of mobile in marketing, and for once, the prediction ... that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media sits really well next to traditional marketing channels as a way to create feedback loops and engage ...

DIRECTWATCH: DIRECT CHOICE/CABLE & WIRELESS

How many people associate Cable s latest direct marketing effort has moved into the realm of superstition and magic, in the form of a mailing with a tarot-card theme. Developed by Rapier, the mailing is going out during March as part of a cross-selling campaign promoting the benefits ...

MEDIA: ITV launches DRTV scheme

ITV is launching a new direct response television system, branded Call-ITV, which will offer advertisers a centralised number and response service.

OPINION: EVANS ON ... BT’S YOUTH MARKETING

How many campaigns addressing the youth market make you wince with embarrassment? Campaigns...How many campaigns addressing the youth market make you wince with embarrassment? Campaigns ... it wrong and the dream marketing coup. Why so? Because no other audience can so unerringly spot ... market so wholeheartedly. The explosion in mobile ownership following the introduction of pre ...

HELPLINE SERVICE - E-mail: marketing@haynet.com

-mail enquiries to Susan Moffat at marketing.display@haynet.com. ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.