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This year is predicted to be the year of mobile in marketing, and for once, the prediction ... that abovethe-line communications such as TV and print will still play a key role in marketing. 'Social media sits really well next to traditional marketing channels as a way to create feedback loops and engage ...
outcomes. According to Laing and Buisson's Healthcare Market Review 2011, an estimated 1,011,000 in ... in creative comms that deliver the results. Felicity Knights is director at Merchant Marketing Group ...
Mike Hoban, chief marketing officer at Confused.com, on his strategy for success....for reading, and that teaches you to always look for the rules. There are rules in marketing, despite what creatives in agencies tell you. This is clear if you read The 22 Immutable Laws of Marketing by Al Ries ... read things properly, and in marketing that's not just books, papers and documents, but also contact ...
As the mood of austerity continues to limit marketing budgets in mature markets, Will Harris says...Q: I have been offered a promotion to marketing director that involves moving with my family to Indonesia. Will I regret such a move? A: As marketers, we are used to doing more with less. Unless you run marketing for a hedge fund or work for the European Commission, the chances are that someone has ...
of the marketing opportunity presented by the virtual world....never normally would, such as Despicable Me and The Muppets. You work in marketing, you watch TV, and it ... important for marketers to be regularly refreshed. It's like walking down Carnaby Street every day ...
Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution...In a resource-constrained world, marketing plays a key role in driving social, economic ... the economic nightmare; yet marketing can help us meet this challenge. According to McKinsey, in the past 10 ... development and capabilities. Use marketing as a driver of social, economic and environmental progress ...
From June onwards, I'm based in a festival field somewhere most of the time, so my iPhone helps me carry on with day-to-day marketing as well as looking after our events and outside broadcast. I can ... , as well as following our football coverage. If we're at a photo shoot or doing a marketing campaign, I can ...
I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling. A few years back, for example, when I was looking for a job, I was told ...
A look at the performance of Audi in social media over the past four months
I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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