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Book Review - Winning By Sharing

of thinking about business success are becoming obsolete. Review by Alex Marks, marketing director at I ...

CAREERS: Comment - Willing to learn but lacking dad to pull strings

- will lead to the opening I am looking for. Ruth Marks is looking for a job in the media industry. ...

SOAP BOX: Key to research is for clarity in the commission

projects, and this is leading to misuse of some of the pounds 45m. Laura Marks is chair ...

Cosmetic surgery group brings in Tangerine

Britain’s biggest cosmetic surgery is revamping its PR arrangements to make its brand stand out in a fast-growing and increasingly competitive market.

DCA targets voter apathy with music CD and video

A CD and promotional video is at the heart of a campaign urging young Londoners to register to vote in May’s local elections.

of its influence on political policy, research plays an essential role for all parties, Laura Marks says

With the general election looming, the political parties are working up a fever to find out what the voters think of them and their policies and - more importantly - to discover what the public really wants.

Marks & Spencer 'marks in time' by LBi

The celebrations of Marks & Spencer's 125th anniversary are continuing online with a new website

TV MONITOR:A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

Many media buyers felt the Vanishing Man was one of the best one-off spots ITV had offered for some time. It was a two-hour special - which may become a series - about a modern-day invisible man, starring Neil Morrissey of Men Behaving Badly fame.

OPINION: The ITC must clarify this fiasco over sponsorship

We ve long understood that in 90 per cent of media industry wrangles, cock-up theories will lead us to the root of the problem rather than any conspiracy theory. Rarely can this have been so obvious as with the Independent Television Commission s decision to censure BT and Carlton Television over...

PICK OF THE WEEK

Caroline Marshall chooses Simons Palmer Clemmow Johnson s Do running poster for Nike: Just when I thought that Dave Dye had the market for advertising running gear sewn up, along comes Nike with this eye-catching and timely poster. Every enthusiastic amateur can relate to the runner s high depicted...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.