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Gatorade Replay by TBWA\Chiat\Day

A trailer promotes this new docu-series, created by TBWA\Chiat\Day, which follows the trials and preparation of the now 30-something high school athletes to compete in this grudge match and mark a rivalry which spans 100 years. The work aims to demonstrate that Gatorade celebrates champions and everyday ...

FSA 'Family Supercooks idents' by RKCR/Y&R

LONDON - Mark Denton directed the latest set of idents by RKCR/Y&R for the FSA, to promote

Subaru 'all for the driver' by Leo Burnett Sydney

Leo Burnett Sydney has created a new TV spot to mark the launch of its new Subaru brand campaign...The campaign marks a change of direction for Subaru, taking a brand renowned for its sophisticated all-wheel drive technology into a more human, emotionally territory. The ad was shot on location in Kiev and Southern Ukraine by Steve Rogers from Revolver Films, with music composed in London ...

V Australia '4320' by Droga5 Sydney

Three friends travel from the US to Sydney - marking their 72-hour adventure with a tweet every

Vodacom 'maklik' by Draftfcb Johannesburg

The ad marks the start of a campaign to let South Africans know how easy it is to connect to the internet with Vodacom. A bearded man travels around South Africa, recruiting backing dancers in everyone he meets, from farmers to schoolgirls, as he recreates Beyonce's dance routine for hit song 'Single ...

Apple iPhone 'billion' by TBWA\Media Arts Lab

The one-off campaign will be broadcast for only 24 hours as Apple's popular iPhone marks the staggering 1 billion downloads from its App store. ...

Renault 'driving test' by Publicis Dialog

The pack includes a personalised mock driving test report complete with mini clipboard. It is designed to look like an instructor s marking sheet and the personalised report is printed with a realistic looking handwritten date, time, ticks and signature. ...

Specsavers 'crop circles' by Specsavers Creative

Specsavers first campaign of the year marks a shift away from 2009's value message and returns

Phones4U 'great deals for popular people' by Adam & Eve

Spanning TV, print and digital, the campaign marks the end of the Phones4U hand sign, and sees the brand take a new direction, opting to only let people buy phones in their stores if they have more than 50 numbers on their phone. The campaign utilises this strategy by playing on the idea of popularity ...

Specsavers 'Xmas Viral 2009' by Specsavers Creative

Specsavers is marking the Christmas season with a viral film that sees a poorly-sighted housewife

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.