MG Rover, the Treasury and UBS prop up table
15 Apr 2005 | by Donna Werbner
more than 1,000 places down the table, after Marks Spencer won a case in the European Court ...
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Evaluation: Top of client agenda
01 Oct 2004
A recent Metrica survey has revealed that senior management are finally warming to evaluation. Mark..., and unsurprisingly, the specialist media analysis companies. Metrica MD Mark Westaby says that despite ...
Anthony Hilton: Why the customer is not always right
02 Sep 2005 | by Anthony Hilton, City commentator on London's Evening Standardanthony.hilton@haynet.com
and Marks & Spencer - and found that changes in customer satisfaction were reflected in changes in share ...
NOP selects Kaizo to step up comms work
28 Mar 2003
The agency was choseen after a four-way pitch to handle the brief, which marks a significant ramping up in the company's PR work. NOP World group development director Tim Wragg, to whom the agency reports, said of the decision to increase PR activity: 'The contract of the guy we had been working ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
