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With the general election looming, the political parties are working up a fever to find out what the voters think of them and their policies and - more importantly - to discover what the public really wants.
Many media buyers felt the Vanishing Man was one of the best one-off spots ITV had offered for some time. It was a two-hour special - which may become a series - about a modern-day invisible man, starring Neil Morrissey of Men Behaving Badly fame.
We ve long understood that in 90 per cent of media industry wrangles, cock-up theories will lead us to the root of the problem rather than any conspiracy theory. Rarely can this have been so obvious as with the Independent Television Commission s decision to censure BT and Carlton Television over...
Caroline Marshall chooses Simons Palmer Clemmow Johnson s Do running poster for Nike: Just when I thought that Dave Dye had the market for advertising running gear sewn up, along comes Nike with this eye-catching and timely poster. Every enthusiastic amateur can relate to the runner s high depicted...
So, I m reading all about Marks s dire results, and how they re down to a bureaucratic culture...So, I m reading all about Marks s dire results, and how they re down to a bureaucratic culture, frumpy fashion lines, a fuzzy image and dull stores. I turn the page and what s there but an ad - for a man s non-iron cotton shirt. It s not hard to make the connection. Like the others in a ...
News that Marks & Spencer has completed its media pitches (as I write, we await the results...News that Marks s also a significant campaign for the ad industry as a whole. If advertising can be seen to help rescue M s likely to be pretty upfront and confident. This has less to do with the creative work per se as with the differing tones adopted by the competing agencies. BMP s approach ...
Just when Marks & Spencer looks like it's pulled itself up by its knicker-elastic, it manages
Christmas in three words? Let's see. Sentimental and nostalgic? Or awkward and embarrassing? 25 December can turn out either way - and so can Marks & Spencer's yuletide ad from Rainey Kelly ... , the spectacular failure of the "normal" size 16 woman running naked up a hill instead left a question mark ...
The AA is returning to customer publishing with the launch of the UK's second-largest circulation magazine.
Marks Spencer as Advertiser of the Year? A few years ago the idea would have seemed fanciful if not downright preposterous. The retailer was never serious about it. So ubiquitous were the stores, that they simply advertised themselves, it was reasoned. As for the punters, well, they just kept the tills ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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