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Rather than get embroiled in a protracted environmental debate, BP acted quickly, harnessed a pro-active PR strategy with legal bite and within two weeks succeeded in getting the environmental issue off the agenda without either side being seen to have suffered an unfair defeat.
, according to arts minister Mark Fisher MP....The days of philanthropic sponsorship dictated by the chairman s personal tastes are over, according to arts minister Mark Fisher MP. Speaking at the launch of the Energy Group s pounds 870,000 sponsorship of the National Youth Theatre last week, Fisher hailed a new era of a two-way mutual ...
Diabetes UK campaign director Mark Flannagan is leaving the charity to head up marketing...Diabetes UK campaign director Mark Flannagan is leaving the charity to head up marketing and communications at the newly-launched internet community activism organisation Advocacy Online (AO). He has been given carte blanche to boost the marketing and PR operation, and will report to AO MD Graham ...
Partnership. It also puts a question mark against the future of the chemicals group s eight-strong inhouse...The completion of BP Amoco s pounds 3 billion take-over of lubricant supplier Burmah Castrol is expected to lead to the termination of Burmah s relationship with its financial PR agency the Hogarth Partnership. It also puts a question mark against the future of the chemicals group s eight-strong inhouse ...
', on a par with retailer Marks & Spencer. The decision to focus on boosting its UK business credentials ... need to start mixing with other British major corporates. We should be up there with Marks & Spencer ...
, Scottish Power and Shell International. Retailers Sainsbury, Marks Spencer and Tesco also made this group ...
The group, which employs 70,000 staff in Europe, already uses WS in the US and confirmed that the agency's latest appointment marks a move towards developing a consistent global corporate PR approach. GE confirmed there was no competitive pitch for the account. WS reports to GE Europe media and public affairs ...
The group, which employs 70,000 staff in Europe, already uses Weber Shandwick in the US and confirmed that the agency's latest appointment marks a move towards developing a consistent global corporate PR approach. GE confirmed there was no competitive pitch for the account. Weber Shandwick reports ...
of Kelda. Kelda marks Tulchan s first large client win, although fees have yet to be confirmed. ...
not been confirmed. The hiring of Stevens marks a subtle shift in the utilities communication ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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