OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
for the consolidated Mars-Wrigley business.
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Mars-Wrigley to consolidate media account in UK
02 Sep 2009 | by Sarah Johnson
LONDON - Mars-Wrigley is reviewing its estimated £80m media-buying business in the UK in a...Groupe's MediaVest has recently been appointed in the US to handle its $500m Mars-Wrigley media account ...
MediaCom wins Mars/Wrigley media account in Canada
30 Mar 2011 | by Arif Durrani
MediaCom Canada has won the traditional and digital media responsibilities for all Mars/Wrigley...lost a consolidating media buying review of the Mars/Wrigley business to Publicis Groupe ... at the start of the summer, to handle the new $500m Mars/Wrigley media account. It marks the second major ...
Mars-Wrigley reviews £80m media buying
02 Sep 2009 | by Anne Cassidy
LONDON - Mars-Wrigley is reviewing its media buying account, jointly held by WPP-owned MediaCom...The review aims to consolidate the 80 million account into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review follows Mars-Wrigley's appointment of Publicis Groupe-owned MediaVest to its media planning and buying account in the US. ZenithOptimedia ...
Mars-Wrigley appoints ZenithOptimedia £80 million buying account
06 Nov 2009 | by Sarah Johnson
LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Arif Durrani
account for Mars-Wrigley.
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
for Mars-Wrigley.
Mars-Wrigley calls £63m media pitch
03 Sep 2009
LONDON - Mars-Wrigley is reviewing its £63 million UK media buying account, which is jointly held...The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account ...
The Week: Zenith scoops £80m consolidated Mars-Wrigley brief
13 Nov 2009
ZenithOptimedia has won the £80 million consolidated UK media buying account for Mars-Wrigley.
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
Mars-Wrigley has launched a review of its estimated £80m media buying business in the UK, currently...of the summer to handle the new $500m Mars-Wrigley media account. Similar local market reviews are set to roll ...
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