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LONDON - Mars-Wrigley is reviewing its £63 million UK media buying account, which is jointly held...The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account ...
LONDON - Mars-Wrigley is reviewing its estimated £80m media-buying business in the UK in a...Groupe's MediaVest has recently been appointed in the US to handle its $500m Mars-Wrigley media account ...
LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account
for Mars-Wrigley.
ZenithOptimedia has won the £80 million consolidated UK media buying account for Mars-Wrigley.
Mars-Wrigley has launched a review of its estimated £80m media buying business in the UK, currently...of the summer to handle the new $500m Mars-Wrigley media account. Similar local market reviews are set to roll ...
been a lot of views expressed about Mars/Wrigley as a benchmark for our proposal... [but] the world has ...
, expected to take part. An appointment is due in November. The Mars/Wrigley UK media consolidation ...
appears to be in no hurry and may even make agencies wait until mid-October for a result. But the Mars-Wrigley ...
of chewing gum group Wrigley, making it the largest worldwide confectioner. The merged Mars-Wrigley dominates ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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