Mars-Wrigley appoints ZenithOptimedia £80 million buying account
06 Nov 2009 | by Sarah Johnson
LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account to ZenithOptimedia.
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MediaCom wins Mars/Wrigley media account in Canada
30 Mar 2011 | by Arif Durrani
MediaCom Canada has won the traditional and digital media responsibilities for all Mars/Wrigley brands across Canada.
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Arif Durrani
LONDON - Publicis Groupe's ZenithOptimedia has won the £80 million consolidated media buying account for Mars-Wrigley.
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Anne Cassidy
LONDON - ZenithOptimedia has been awarded the £80 million consolidated media buying account for Mars-Wrigley.
OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
LONDON - Omnicom's OMD has muscled in on the £80m media-buying pitch process in the UK for the consolidated Mars-Wrigley business.
Mars-Wrigley calls £63m media pitch
03 Sep 2009
LONDON - Mars-Wrigley is reviewing its £63 million UK media buying account, which is jointly held by the WPP-owned MediaCom and Publicis Groupe's ZenithOptimedia.
Mars-Wrigley to consolidate media account in UK
02 Sep 2009 | by Sarah Johnson
LONDON - Mars-Wrigley is reviewing its estimated £80m media-buying business in the UK in a consolidation of its accounts following the merger of the two companies last October.
Mars-Wrigley reviews £80m media buying
02 Sep 2009 | by Anne Cassidy
LONDON - Mars-Wrigley is reviewing its media buying account, jointly held by WPP-owned MediaCom and Publicis Groupe's ZenithOptimedia.
The Week: Zenith scoops £80m consolidated Mars-Wrigley brief
13 Nov 2009
ZenithOptimedia has won the £80 million consolidated UK media buying account for Mars-Wrigley.
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
Mars-Wrigley has launched a review of its estimated £80m media buying business in the UK, currently handled by WPP's MediaCom and Publicis Groupe's ZenithOptimedia.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
