Mars account up for review
30 May 2008 | by Kate Magee
of chewing gum group Wrigley, making it the largest worldwide confectioner. The merged Mars-Wrigley dominates ...
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Mars-Wrigley reviews £80m media buying
02 Sep 2009 | by Anne Cassidy
LONDON - Mars-Wrigley is reviewing its media buying account, jointly held by WPP-owned MediaCom...The review aims to consolidate the 80 million account into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review follows Mars-Wrigley's appointment of Publicis Groupe-owned MediaVest to its media planning and buying account in the US. ZenithOptimedia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
