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MediaCom wins Mars/Wrigley media account in Canada

MediaCom Canada has won the traditional and digital media responsibilities for all Mars/Wrigley...lost a consolidating media buying review of the Mars/Wrigley business to Publicis Groupe ... at the start of the summer, to handle the new $500m Mars/Wrigley media account. It marks the second major ...

Mars-Wrigley reviews £80m media buying

LONDON - Mars-Wrigley is reviewing its media buying account, jointly held by WPP-owned MediaCom...The review aims to consolidate the 80 million account into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review follows Mars-Wrigley's appointment of Publicis Groupe-owned MediaVest to its media planning and buying account in the US. ZenithOptimedia ...

Mars-Wrigley calls £63m media pitch

LONDON - Mars-Wrigley is reviewing its £63 million UK media buying account, which is jointly held...The review aims to consolidate the business into one agency and follows the merger of Mars and Wrigley, which took effect in October 2008. The UK review comes in the wake of Mars-Wrigley's appointment of the Publicis Groupe-owned MediaVest to its $550 million US media planning and buying account ...

Mars-Wrigley to consolidate media account in UK

LONDON - Mars-Wrigley is reviewing its estimated £80m media-buying business in the UK in a...Groupe's MediaVest has recently been appointed in the US to handle its $500m Mars-Wrigley media account ...

Mars-Wrigley appoints ZenithOptimedia £80 million buying account

LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account

ZenithOptimedia wins Mars-Wrigley £80 million media buying

for Mars-Wrigley.

Hershey's considers counterbid for Cadbury

been a lot of views expressed about Mars/Wrigley as a benchmark for our proposal... [but] the world has ...

CLOSE-UP: NEWSMAKER/DAVID WHELDON; Did a personality clash make Coke’s chief quit?

client territories including Apple, Mars, Wrigley and Gillette. He has no experience of running ...

 

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