Mars-Wrigley appoints ZenithOptimedia £80 million buying account
06 Nov 2009 | by Sarah Johnson
LONDON - Mars-Wrigley has handed its £80 million consolidated media buying account
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OMD muscles in on Mars-Wrigley action
23 Sep 2009 | by Arif Durrani
for the consolidated Mars-Wrigley business.
ZenithOptimedia wins Mars-Wrigley £80 million media buying
06 Nov 2009 | by Arif Durrani
account for Mars-Wrigley.
Mars-Wrigley reviews £80m UK media buying business
02 Sep 2009 | by Arif Durrani
Mars-Wrigley has launched a review of its estimated £80m media buying business in the UK, currently...of the summer to handle the new $500m Mars-Wrigley media account. Similar local market reviews are set to roll ...
The Media Week podcast - Outdoor revolution, Mars review, 3D TV, Murdoch, The Independent
03 Sep 2009 | by Staff
Outdoor trading, Mars-Wrigley media review, 3D TV, Murdoch's Edinburgh appearance and the latest
ZenithOptimedia ends 15 year ties with Mirror Group
21 Oct 2009 | by Arif Durrani
of pitches, including Molson Coors, Mars/Wrigley and Reckitt Benckiser. WPP's Mediaedge:cia and Walker ...
Meet the strategists
03 Mar 2009 | by Sarah Crawley-Boevey
of Scotland Group and Mars/Wrigley How can you get real insight into consumer behaviour? By treating ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
