26 Jan 2011
| by Arif Durrani
WPP's Sir Martin Sorrell has called on President Obama's administration in the US to take a lead...% in the US in 2010, Sorrell warned this was likely to be a brief respite in a generally declining market, calling it "a bit of dead-cat bounce".
Controversially, Sorrell called for further cuts to be made ...
11 Apr 2012
| by Staff
In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin...In a heavily-edited video interview conducted on a giant pink tiger print stiletto, Sorrell admits to feeling like "an absolute berk".
In scenes the 65-year-old admits "wouldn't make the Cannes Film Festival", he proceeds to don a pink tie around his neck in 10 seconds, although in perhaps a giveaway sign ...
25 Feb 2011
| by Daniel Farey-Jones
Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative...and service, Sorrell argued that it showed how integration done well made for more effective creative.
Ford ...
.
Sorrell claimed" "It was a fragmented, disaggregated, siloed model. It didn't work."
He believes ...
the creation of Blue Hive for Ford of Europe last year.
Sorrell said: "People look at these global ...
30 Apr 2010
| by Staff
LONDON - Sir Martin Sorrell has upped the forecast of WPP from flat to 2% growth for the year...issued today, Sorrell is also questioned on whether WPP will return to Britain if the Conservatives are elected. Sorrel does not confirm or deny a move. He said: "If it's on the basis of a manifesto we couldn ...
04 Mar 2011
| by Arif Durrani
WPP chief executive Sir Martin Sorrell has thrown his weight behind News Corporation's efforts...Sorrell, speaking on the day WPP reported a 28.5% lift in pre-tax profits for 2010, offered ...
a potential judicial review of the Government's green light.
Sorrell, founder of the advertising ...
used to an environment which is less profitable and more difficult."
'All good news'
Sorrell ...
16 Feb 2011
| by Daniel Farey-Jones
WPP chief executive Sir Martin Sorrell has claimed it is difficult for agencies and other companies...Speaking at the Mobile World Congress in Barcelona yesterday, Sorrell said the app market has tripled in size to $15bn, but that was small "if you remember our industry is about a trillion dollar ...
loyalty is quite fickle ... It's very volatile."
Sorrell believes the biggest opportunity is in faster ...
06 Mar 2009
| by Noel Bussey
as Sirs John Hegarty and Martin Sorrell, to promote its annual Big Bash.
25 Apr 2012
| by Daniel Farey-Jones
WPP's chief Sir Martin Sorrell talks about the logic of partnering with an IT company, his desire...'s new "customer experience centre", Sorrell expanded on the background to the tie-up with Infosys, which ...
" (Fabric is a WPP company).
Sorrell explained his latest buzzword "horizontality" his label ...
technology, Sorrell was measured, responding that "we all" managed to survive the rise of Google ...
28 Oct 2011
| by Arif Durrani
WPP chief executive Martin Sorrell has highlighted "surprising positivity of the UK" despite...revenues up 9% to 2.46 billion in the quarter to September, Sorrell focused on the activity in the UK ...
or another, so there s a radical change in the distribution of the market."
Sorrell went on to note ...
".
On the commercial prospects for other media going into 2012, Sorrell added: "Newspapers remain under pressure ...
29 Oct 2010
| by Sarah Johnson
Sir Martin Sorrell, chief executive of WPP, has said that while 2009 "was about survival" the focus...Speaking in a telephone interview with CNBC this morning, Sorrell said 2010 has been characterised by surprisingly strong growth in the US as well as the resurgence of traditional media. "America and traditional ...
about WPP's budget-setting process unfolding over the next few weeks, Sorrell said "there is a little ...
to remove filters
