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Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative...and service, Sorrell argued that it showed how integration done well made for more effective creative. Ford ... . Sorrell claimed" "It was a fragmented, disaggregated, siloed model. It didn't work." He believes ... the creation of Blue Hive for Ford of Europe last year. Sorrell said: "People look at these global ...
Sir Martin Sorrell has backed the UK's oldest children's charity, Coram, offering the services...the support of Sir Martin Sorrell and his creative teams to help us launch our first advertising campaign. We ... . And Sorrell has appealed to media owners to support the 'Open Doors' campaign. He said: "Coram is a hidden gem ...
Sir Martin Sorrell has said WPP's launch of a technology platform in partnership with Indian...Not content with an empire that spans advertising, digital, research, PR and media, Sorrell ... around the world. Sorrell visited WPP's latest partner's Canary Wharf offices yesterday to cut ... , claimed Sorrell, has won three out of three pitches including healthcare and consumer giant ...
, Martin Sorrell....of the year. Global revenues at WPP grew by 6.1% in the first half of 2010. Sorrell said trading in August ... . Sorrell said growth in ad spend in recent years has been driven by companies deciding to invest ... investment. Sorrell said: "Given what [advertisers] read on newspapers and see on the screen ...
Sir Martin Sorrell and his Young & Rubicam network have condemned an ad created by Y&R's Buenos...Sorrell today told Campaign he was "appalled" by the ad, while Y R s New York head office has apologised and claimed "the ad s creators behaved in a manner which is unacceptable to our company". The WPP chief executive said: "We will be making a full investigation and will decide on what action ...
executive Sir Martin Sorrell and Aviva chief marketing and communications officer Amanda Mackenzie are among ...
LONDON - Aston Martin, the luxury sports car manufacturer, is looking for an agency to handle...to take place in the coming months. Aston Martin, which does not currently work with a retained ... . Aston Martin is launching the Cygnet model to tap into the small-car market. It is a joint venture ... proportion of Aston Martin drivers also own a smaller car, such as a Mini or smart car, which they use ...
The Kraft-owned Stove Top Stuffing Mix has released a campaign in the US featuring some "angry pilgrims".
starring actor Martin Clunes....said: "Martin's character exemplifies the everyman who is baffled by insurers' technical language ...
starring actor Martin Clunes.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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