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Comment: Ten years on, the opportunities keep on coming

. Whatever the future, it is talent that will matter, as well as an understanding of technology. Sir Martin Sorrell is chief executive of WPP. ...

traditional practices. Martin Sorrell outlines the opportunities he believes the net will bring agencies

Every day brings with it another story of millions won and lost on the stock market. Pages are devoted to the lastminute.com share price as if that was the important story. And yet anyone who equates dotcom share prices with the importance of the dotcom revolution fundamentally misunderstands what we...

The power brokers: Martin Sorrell

marcoms groups, Arif Durrani asks what keeps Sir Martin Sorrell, the founder and chief executive of WPP

The Power 100: Foreword - Skilled players are driving upturn in direct marketing

As competition increases, functional product advantages become more difficult to acquire and retail, and oversupply becomes a familiar characteristic in markets. For these reasons astute marketing companies look with ever greater interest at the creative and analytic skills of direct marketing and its...

Sir Martin Sorrell: 'economic recovery is LUV-shaped'

LONDON - WPP today updated CEO Sir Martin Sorrell's 'L-shaped' prediction for the current recession...the imagination of the press, some of whom treat Sir Martin Sorrell as an economic guru. Sir Martin Sorrell ...

Martin Sorrell calls WPP Ireland move 'difficult'

LONDON - WPP's chairman, Sir Martin Sorrell, today said that his company's decision to leave the UK.... Speaking on BBC Radio 4's Today Programme, Sorrell said: "It was a significant economic decision. It is a difficult decision but it was one the board felt it had to make in the interests of shareholders." Sorrell ...

Sir Martin Sorrell to advise tennis association

LONDON - Sir Martin Sorrell, chief executive of WPP Group, is to advise the men's pro...and marketing contracts. Sir Martin Sorrell and Bob Mansfield, chairman of Australian telecoms company Telstra, will sit on the subsidiary's board of advisers. It is understood that Sir Martin, who says he ... the annual payments and went bankrupt. The ATP's move to enlist the help of Sir Martin comes ...

'Paywalls are essential', says WPP's Martin Sorrell

WPP's chief executive Sir Martin Sorrell believes online paywalls are an "essential" part...'s not they won't." Sorrell added that, ultimately, "electorates and governments are going to have to decide ... think will go through." Sorrell also called Richard Desmond's acquisition of Channel 5 "a big ... , Sorrell cautioned advertisers to approach such opportunities with care and understanding. He said: "One ...

Sir Martin Sorrell predicts 2009 economic improvement

LONDON - Sir Martin Sorrell today forecast improved economic prospects for the second half...." Sorrell, just back from Washington where he watched the presidential inauguration, predicted that Barak ...

WPP's Sir Martin Sorrell pledges Pakistan expansion

LONDON - Sir Martin Sorrell, the chief executive of WPP, has said that he intends to increase his

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.