Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
was the year that Sir Martin Sorrell's much-quoted 'bath-shaped recovery' became a distant dream. The collapse ...
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Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
Amanda McKenzie Phil Rumbol Sir Martin Sorrell Stevie Spring Rory Sutherland Simon Thompson *Daniel ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
of digital as the platform that runs through that entire media schedule.' Sir Martin Sorrell has suggested ...
End of 'digital' road
25 Jun 2010 | by Martin Bailie, glue Isobar
of the marketing department itself may be questioned. - Martin Bailie is the head of planning at glue Isobar ...
KFC unveils five year expansion plans
16 Feb 2009 | by Joe Thomas
The fast food chain, which already has 760 outlets in the UK, has benefited from the downturn as consumers shift to cheaper dining options. KFC UK chief executive Martin Shuker said that in 2008 the chain opened 36 restaurants with a further 44 due to open this year. The new restaurants are part of a 150m ...
JD Wetherspoon raises stakes in Red Bull row
08 Dec 2009 | by Gemma Charles
's product. In response, Wetherspoon chairman Tim Martin has sent a strongly worded letter to Red Bull managing director Nigel Trood denying the claim. Martin's letter, seen by Marketing, said Yule ... . Martin also alleged that the energy drink has arranged 'childish stunts', such as parking a branded ...
Fast food chains split on calories
15 Mar 2011 | by John Reynolds
VIEW: 'THERE'S AN APPETITE FOR CALORIE INFORMATION' - Adam Martin, Marketing and strategy director ... information to menus. It is, says Martin, 'part of a wider disclosure across industry', where consumers now ... . Martin adds: 'I don't think consumers are that bothered.' IN MY VIEW: 'It helps our customers keep ...
KFC drops 'Finger Lickin' Good' in health-focused revamp
21 Feb 2011 | by Daniel Farey-Jones
out griddled chicken in the US in March 2008 and trialled it in the UK in June 2009 . Martin ...
McDonald's plays down Beijing Olympics sponsorship in UK
05 Aug 2008 | by Gemma Charles
healthy eating and exercise. Steve Martin, chief executive of M C Saatchi Sport Entertainment, called ...
PROMOTIONAL FEATURE: Marketing Society Awards 2011
01 Feb 2011 | by Staff
Bright, chief marketing officer, BA, Sally Cowdry, UK marketing director, O2, Martin George, chief ... . Love it or hate it, Gocompare also got people talking, with impressive results to boot. Martin George ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
