Microsoft-Yahoo! tie-in will cut online ad costs, Sorrell says
31 Jul 2009 | by Hadassah Nymark
and trouble for the rival company Google, according to Sir Martin Sorrell.
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traditional practices. Martin Sorrell outlines the opportunities he believes the net will bring agencies
12 May 2000 | by MARTIN SORRELL, chief executive of WPP
Every day brings with it another story of millions won and lost on the stock market. Pages are devoted to the lastminute.com share price as if that was the important story. And yet anyone who equates dotcom share prices with the importance of the dotcom revolution fundamentally misunderstands what we...
CLOSE-UP: AGENCY ISSUE/BARTLE BOGLE HEGARTY BREAKAWAY - Start-up challenges ’Luddite’ agency structures. Traditional structures are out of the window for this outfit, Jade Garrett reports
19 May 2000 | by JADE GARRETT
In the week when Sir Martin Sorrell formalised his biggest deal yet, it was no mean feat to steal...In the week when Sir Martin Sorrell formalised his biggest deal yet, it was no mean feat to steal the show on Campaign s front page. But that s exactly what the now famous five from ... back into media, Brown explains. Martin Jones, the managing director at the AAR, is optimistic ...
The World: Sydney - New WPP mobile marketing division is formed
09 Nov 2007
Sir Martin Sorrell's WPP has united several of its Australian operations to form a new division
CAMPAIGN DIARY: Sir Martin expects all to kneel before him
14 Jan 2000
knighted boss, Sir Martin Sorrell. He revealed: Martin Sorrell will do fine as long as you re kneeling...Just a quick note for nervous WPP employees who might be wondering what to call their newly knighted boss, Sir Martin Sorrell. He revealed: Martin Sorrell will do fine as long as you re kneeling ... and absolutely not a reference to Monica Lewinsky.) But will Sorrell be using the title in his professional ...
The World: Boston - WPP creates shop to handle $4.5 billion Dell brief
07 Dec 2007
Sir Martin Sorrell's WPP has scooped Dell's global marketing account and will set up a new agency...with a large media buying operation. Sorrell described the win as "an endorsement of our geographic ...
The Week: People news - WPP hires Digitas' Boone
23 May 2008
Boone will be based in New York, reporting to Sir Martin Sorrell, the chief executive of WPP. Boone was previously the president of Digitas Boston and a vice-president and general manager for Avenue A. According to US reports, Project Da Vinci is likely to be permanently named Synarchy, which has ...
Martin Dawes launches Breathe
19 Dec 1998 | by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK...Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK ... be available and will be sold though Martin Dawes 350 stores and through its 150-strong direct sales force ... locations and in different formats such as e-mail, voice mail and faxes, said Martin Dawes marketing ...
Google chief Eric Schmidt to speak at Cannes advertising festival
03 Apr 2009 | by Caroline Lovell
Schmidt is the most recent speaker to be announced, joining a list that includes Kofi Annan, David Plouffe, Sir Martin Sorrell, Noam Murro, Alex Bogusky, Rodney Fitch and others. Maurice L vy, the chairman and chief executive of Publicis Groupe, invited Schmidt to speak at the festival. The pair ...
LEADER: Negotiating the fuzzy future of the media maze of the future
02 Jul 1998 | by LISA CAMPBELL
Media planning has come of age. Moves by Procter s Niall Fitzgerald and WPP s Martin Sorrell have been spelling out this logic, in Fitzgerald s case warning advertising agencies to expect a smaller slice of budgets as media fragments. And P s exploration of the specialist press (see ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
