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The power brokers: Martin Sorrell

marcoms groups, Arif Durrani asks what keeps Sir Martin Sorrell, the founder and chief executive of WPP

'Paywalls are essential', says WPP's Martin Sorrell

WPP's chief executive Sir Martin Sorrell believes online paywalls are an "essential" part...'s not they won't." Sorrell added that, ultimately, "electorates and governments are going to have to decide ... think will go through." Sorrell also called Richard Desmond's acquisition of Channel 5 "a big ... , Sorrell cautioned advertisers to approach such opportunities with care and understanding. He said: "One ...

GQ gives Martin Sorrell the Don Draper treatment

The latest issue of men's glossy GQ has a three-page spread on WPP boss Martin Sorrell....In one image illustrating the profile, Sorrell is pictured alongside a shot of MadMen s Don Draper in an identikit pose, while in another he poses alongside his pet red setter. The piece also features a mock up of the billboards in Time Square in New York covered with images of Sorrell s face. ...

Martin Sorrell's salary swells 56% in 2011 to £12.9m

Sir Martin Sorrell, chief executive of WPP, was paid £12.9m during 2011, an increase of 56% year...Sorrell's pay hike comes despite WPP suffering an investor backlash last June about executive rewards. According to WPP s annual report and accounts for 2011, Sorrell was paid a basic salary of 1 ... . In comparison, in 2010 Sorrell was paid a total of 8.3m in 2010 including 1.0m in basic salary, 374 ...

Martin Sorrell gets in touch with his softer side with Valley Girl Show

In a step-change from his usual outings as the sage of Soho, WPP's chief executive, Sir Martin...In a heavily-edited video interview conducted on a giant pink tiger print stiletto, Sorrell admits to feeling like "an absolute berk". In scenes the 65-year-old admits "wouldn't make the Cannes Film Festival", he proceeds to don a pink tie around his neck in 10 seconds, although in perhaps a giveaway sign ...

Sorrell's perfect storm

If you happen to be in conversation with Sir Martin Sorrell, there are a couple of subjects...Tax is one. His nemesis, Maurice Levy, is another. So, fingers crossed Sir Martin skipped reading the Financial Times last Tuesday. In it, his French frenemy penned a piece titled "I am not a masochist, but the rich must pay more", wherein the Publicis chairman offers to pay more tax to do his bit to stem ...

Sorrell questions commercialisation of social web

CANNES 2010 - WPP boss Sir Martin Sorrell likened social media to letter writing this afternoon...Speaking at one of the closing sessions of the 57th Cannes Lions Advertising Festival, Sorrell ... brands including Wall's ice cream, Marmite, Persil, Lynx and Flora. Sorrell said: "It strikes me ... another and express our preferences, likes and dislikes. It's basically an editorial thing." Sorrell ...

Sorrell bullish on WPP's 2011 performance

WPP chief executive Sir Martin Sorrell has indicated his group is experiencing stronger growth than...Speaking at yesterday's Reuters Global Media Summit, Sorrell said growth is "coming through stronger", with October's performance up 8% on last year. Sorrell said: "We're seeing pretty good ... , Mindshare, MEC and Maxus. Sorrell's comments come a week after GroupM, WPP's pooled media buying ...

Global creative is not bland, claims Sorrell

Sir Martin Sorrell insisted his brand-led agency model can lead to "better, not blander" creative...and service, Sorrell argued that it showed how integration done well made for more effective creative. Ford ... . Sorrell claimed" "It was a fragmented, disaggregated, siloed model. It didn't work." He believes ... the creation of Blue Hive for Ford of Europe last year. Sorrell said: "People look at these global ...

Sorrell spins his Desert Island Discs

WPP chief executive Sir Martin Sorrell gave Radio 4 listeners an insight into his past, in a 45...The interview, broadcast yesterday (4 December), covered Sorrell's early life as "a spoilt Jewish ... passed away in 1989. Sorrell's grandparents emigrated to the UK from Eastern Europe and were unable ... associated with frequent trips to America. To see Sorrell's full list of choices and listen ...

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