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MasterCard is backing its sponsorship of music s Brit Awards on March 4 with a campaign...MasterCard is backing its sponsorship of music s Brit Awards on March 4 with a campaign that will appear across TV, posters and national press. Created by McCann-Erickson, the campaign uses ... will also push a retail deal between MasterCard and Our Price, which offers the former s customers a 10 ...
Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims...The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card. ...
MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer and retailer...MasterCard International is putting pounds 1.5m into a TV campaign to raise consumer ... , the campaign, through Publicis, shows retailers replacing Access signs with those for MasterCard in shop windows. It uses the line Where you looked for Access, now you ll find MasterCard . The campaign also ...
MasterCard, the credit card giant, has handed its pan-European below-the-line account to Claydon...of MasterCard's below-the-line work in the UK and is thought to have pitched for the account. The agency will initially launch a campaign for MasterCard called priceless memories which will build on the above ... activity. Claydon Heeley's role is to oversee creative and communication of MasterCard's activity ...
MasterCard is launching a poster campaign at London's Gatwick and Heathrow airports this month....multimillion-pound global drive running at airports across 15 countries. Earlier this month, MasterCard Europe ...
MasterCard is to launch Brit Summer, a major two-day music festival planned for June....MasterCard is to launch Brit Summer, a major two-day music festival planned for June ... , MasterCard s head of marketing, described the opportunities for brand promotion through music as enormous ... for jumping on the Cool Britannia bandwagon. But MasterCard believes its links with the Brit Awards ...
MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand...MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences. Last month MasterCard rolled out a multimillion-pound, integrated push targeting travellers over ...
MasterCard is to sponsor the Music of Black Origin (MOBO) Awards for the next three years...MasterCard is to sponsor the Music of Black Origin (MOBO) Awards for the next three years in an extension of its music sponsorship activities. MasterCard, which signed a three-year deal in 1999 ... and ends with the line Never Missing a beat: priceless , and the message MasterCard: Backing The MOBO ...
Mastercard's Ben Rhodes lets Media Week know what he look's for in an agency....What's your job title? Vice-president of marketing for UK and Ireland. Brands controlled: MasterCard and Maestro. Media agencies used: Universal McCann. What are the big media issues? Where you ... MasterCard to deliver engaging content at scale. On a personal level, I read quite a lot as I have a long ...
MasterCard is to sponsor a MasterCard Priceless Evening on Channel 4, featuring live music from
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