Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
and buying account is handled by Rocket. In January last year, the Co-op appointed the former MasterCard ...
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MasterCard extends Priceless campaign with festival sponsorship
31 May 2012 | by Alex Brownsell
MasterCard is to roll out the next phase of its 'Priceless London' campaign, with activity centring...As part of its three-year deal with the Southbank, MasterCard will sponsor a summer-long series ... Udderbelly comedy festival sponsored by E4. MasterCard is also sponsoring the 'Priceless London ... , with Moscow and Paris to follow later this year. In London, MasterCard has tied up with attractions ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
The Big Jubilee Lunch is a National Lottery-funded project created by the Cornwall-based social enterprise and supported by MasterCard, EDF Energy, Kingsmill and Asda. It encourages communities to hold group lunches with friends, family and neighbours on the day. The ad shows people from all over ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
% 31 29 MasterCard 20,759 53% 10 30 American Express 20,198 18 ...
Champions League final peaks at 10.6 million on ITV1
21 May 2012 | by Maisie McCabe
According to unofficial overnight figures, ITV1 had a peak audience of 10.56 million viewers, a 43.0% share of the TV watching audience, as the match reached its finishing stages at 10.25pm. Brands advertising during the show included Mastercard, Nike, Carlsberg, TV marketing body Thinkbox, Ford, Rockstar ...
BlackBerry looks to trump Samsung with NFC campaign
14 May 2012 | by Matthew Chapman
with MasterCard PayPass technology, which will debut in the UK in the third quarter. Television and online ads ...
2012: The year of NFC contactless payments?
11 May 2012 | by Sarah Shearman
point will be when TfL switches Oyster to the EMV (Europay, MasterCard and Visa) payment standard ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
MasterCard is to launch a new digital wallet service, which it claims will offer consumers...MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a ... companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ... store of the payment industry. Marion King, MasterCard UK and Ireland president, said: "The current ...
MasterCard hands Frank PR Champions League brief
04 Apr 2012 | by Alec Mattinson
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought ... in a four-way competitive pitch that included former incumbent Weber Shandwick. MasterCard recently ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
prominent brands in the financial sector, such as Amex, Citi, HSBC, ING, GE, MasterCard and Visa, as well ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
