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MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand...MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences. Last month MasterCard rolled out a multimillion-pound, integrated push targeting travellers over ...
MasterCard is to launch a new digital wallet service, which it claims will offer consumers...MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a ... companies, including most recently O2 last month , have recently unveiled "wallet" services. MasterCard ... store of the payment industry. Marion King, MasterCard UK and Ireland president, said: "The current ...
LONDON - MasterCard has appointed MRM Worldwide as its lead UK digital agency, with initial tasks...Buzzworld will be accessible later today from the boutique-style travel website, Priceless Travel , already created by MRM Worldwide to support MasterCard's corresponding TV and print ads. Buzzworld ... -president of UK marketing at MasterCard, said: "The digital space represents a great opportunity for MasterCard ...
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership...the event. In the run-up to the ceremony MasterCard is running pre-roll ads against videos from all ... was negotiated by MasterCard's media agency UM London. Tom Connaughton, head of programming at Vevo, said: "We ...
MasterCard and Motorola are joining forces to develop a new technology which allows customers...LONDON (Brand Republic) - MasterCard and Motorola are joining forces to develop a new technology ... . The partnership, which also includes MasterCard’s European affiliate Europay, will result in a system allowing for secure wireless transactions using a MasterCard. ...
MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering...and social media activity. Shaun Springer, head of brand and sponsorship, MasterCard UK Ireland, said: "MasterCard is evolving from a brand that celebrates 'Priceless' moments, to one that enables 'Priceless' experiences, thereby bringing additional benefits to choosing to use MasterCard and building further emotional ...
LONDON – MasterCard has planned major activity highlighting its sponsorship of the 25th Brit Awards...Airways. BA will run MasterCard's "headphones" TV ad on long-haul in-flight entertainment equipped flights ... by MasterCard's sponsorship and interactive agency, big:group, based on a creative concept from McCann Erickson London. MasterCard cardholders have been targeted with an exclusive offer that entitles them to a 10 ...
MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen...While rival American Express has long offered its cardholders exclusive deals, MasterCard ... , including a concert by Brit Award-winning singer-songwriter James Morrison. All MasterCard users ... . MasterCard UK head of marketing Paul Trueman, who joined from LG in May, said the payments brand is switching ...
MasterCard has struck a deal with Virgin Radio to sponsor its online coverage of the Brit Awards
MasterCard has agreed to take up advertising on banner sites within the shopping and music...MasterCard has agreed to take up advertising on banner sites within the shopping and music ... -inforce MasterCard s latest priceless campaign, and operate on Open s virtual high street which sells a range of items from groceries to concert tickets. MasterCard will appear on the store sites of Going Places ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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