11 Dec 1998
| by KATHY GREENE
NEW YORK: Credit card giant Mastercard International has appointed
Sharon Gamsin as its new PR...NEW YORK: Credit card giant Mastercard International has appointed
Sharon Gamsin as its new PR vice-president.
Gamsin, who joins Mastercard next month, will oversee global media
relations ...
as communications
vice-president of the New York Stock Exchange.
Mastercard International s PR agencies ...
28 Sep 2006
| by Sarah Robertson
BRUSSELS: MasterCard has hired the former Association of European Airlines general manager comms...Based in Brussels, Vandermoere reports to MasterCard Europe president Javier Perez and New York-based MasterCard Worldwide group executive of comms Harvey Greisman.
He joins MasterCard as the EC investigates ...
its cards - which MasterCard denies.
Vandermoere oversees a team of four, including two V ...
04 Apr 2012
| by Alec Mattinson
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship.
The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought ...
in a four-way competitive pitch that included former incumbent Weber Shandwick.
MasterCard recently ...
07 Dec 2001
NEW YORK: MasterCard has ended its two-month US PR review, choosing
Waggener Edstrom. Other agencies said to have pitched are Ogilvy PR
Worldwide, Manning Selvage & Lee and 18-month incumbent ...
, online bill payment and new lines of businesses
accepting MasterCard.
...
16 Mar 2012
| by Matt Cartmell
MasterCard is understood to have appointed Kaper to handle a consumer PR brief....relaunches MasterCard's long-term 'Priceless' marketing campaign.
This follows the appointment of Rose ...
handles MasterCard's public affairs work and is understood to have handled a number of consumer projects ...
19 Jan 2001
| by JENNIFER WHITEHEAD
MasterCard has handed its music sponsorship PR work to communications company the big group....MasterCard has handed its music sponsorship PR work to communications company the big group ...
-year sponsorship of the BRIT Awards, and the MOBO Awards. MasterCard has also announced plans to develop its ...
MasterCard has sponsored the ceremony.
...
12 Oct 2001
| by CLAIRE ATKINSON
NEW YORK STATE: MasterCard International has asked a select group
of PR firms to present credentials in a bid to find the right fit for
three of its five US divisions.
The PR accounts up ...
handles all five areas of the
MasterCard business.
MasterCard International V-P of global ...
01 Mar 2012
| by Matt Cartmell
MasterCard is poised to appoint a PR agency as it prepares for a major consumer PR drive....with exclusive 'experiences'.
The 'Priceless Cities' campaign relaunches MasterCard's long-term 'Priceless' marketing campaign.
MasterCard head of comms for UK and Ireland Doyel Maitra confirmed that the pitch ...
MasterCard's public affairs work and is understood to have handled a number of consumer projects. ...
19 Jul 1996
Shandwick has landed its second global PR account in six months with a
pounds 3 million MasterCard...MasterCard International deal.
The agency, which used the vehicle of this week s interim results ...
.
The MasterCard business, which Shandwick group chief executive Dermot
McNulty said was secured in the last two ...
Shandwick s recent work on MasterCard s sponsorship of Euro 96
had been the agency s first major project ...
04 Mar 1999
| by RAYMOND SNODDY, media editor of The Tim
Client: MasterCard
Agencies: Optimedia/Publicis and The Public Relations Business
Timescale...Client: MasterCard
Agencies: Optimedia/Publicis and The Public Relations Business
Timescale ...
, the British
Phonographic Industry, believed it could attract a higher profile
sponsor.
MasterCard ...
share of purchases via MasterCard
and boost frequency of use.
The Campaign
MasterCard ...