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LONDON - MasterCard, the credit card giant, has handed its pan-European below-the-line account...-way pitch. McCann-Erickson previously handled much of MasterCard's below-the-line work in the UK and is thought to have pitched for the account. The agency will initially launch a campaign for MasterCard ... is to oversee creative and communication of MasterCard's activity through more than 50 banks that are members ...
LONDON - MasterCard is backing the latest instalment of its global 'priceless' above...Europe for MasterCard, said: "This multi-faceted campaign harnesses the power of 'priceless' across ... of reaching thousands of UK MasterCard cardholders to offer them a priceless holiday of their dreams ... . The "priceless" campaign is used by MasterCard in 90 countries. If you have an opinion on this or any other ...
Television, the first place to look when you're reviewing a dire ... sorry, direct mail, piece from one of the industry's most prolific exponents - a financial institution. Capital One seems to have made a big jump forward (and upward) with its latest TV campaign. Gone are the mermaids, Vikings and...
MasterCard Advisors is introducing a Retail Activation Programme (RAP), an initiative it claims
MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen...While rival American Express has long offered its cardholders exclusive deals, MasterCard ... , including a concert by Brit Award-winning singer-songwriter James Morrison. All MasterCard users ... . MasterCard UK head of marketing Paul Trueman, who joined from LG in May, said the payments brand is switching ...
LONDON - McCann Erickson has created a Christmas viral ad for Mastercard to support the Oxfam
LONDON - Ryanair is launching a branded pre-paid MasterCard that will offer cardholders discounts...The card has been launched by Ryanair in partnership with M-Cube, which specialises in pre-paid schemes. People signing up will be offered two Mastercards, one that works in euros and the other in pounds, and are encouraged to use them with the promise of cash back of up to 20% on purchases from ...
MasterCard, sponsor of the Brit Awards 2004, has joined up with Virgin Megastores to offer a 10
Mastercard has handed Claydon Heeley Jones Mason its pan-European direct marketing and promotional
MasterCard Advisors, a consultancy subsidiary of the credit card giant, has developed a best
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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