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Mastercard's Ben Rhodes lets Media Week know what he look's for in an agency....What's your job title? Vice-president of marketing for UK and Ireland. Brands controlled: MasterCard and Maestro. Media agencies used: Universal McCann. What are the big media issues? Where you ... MasterCard to deliver engaging content at scale. On a personal level, I read quite a lot as I have a long ...
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby...In the campaign, by R/GA, fans can "Ask Buck" a question through Twitter, Facebook or YouTube, and Buck will answer a selection at www.rugbyworldcup.com/mastercard. Rugby fans from around the world will also be able to vote for the MasterCard "Man of the Match" for the first time through the Rugby World ...
MasterCard has consolidated its $340m (£220m) global media planning and buying account...of the worldwide Mastercard media jigsaw for Universal McCann. MasterCard, in a statement, said it had "enjoyed ... ." In July MasterCard launched a campaign to remind holidaymakers it can provide moments that money can't buy ... Bonnie Tyler promoting the World MasterCard . In the TV spot, created by McCann Erickson, Tyler ...
resigned and will become the global media director of MasterCard early next year.
MasterCard is understood to have appointed Kaper to handle a consumer PR brief....relaunches MasterCard's long-term 'Priceless' marketing campaign. This follows the appointment of Rose ... handles MasterCard's public affairs work and is understood to have handled a number of consumer projects ...
With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis....Concorde week by week. MasterCard has got the All Blacks legend Buck Shelford answering questions ... . MasterCard's new social network campaign also plays on the past with the help of Wayne "Buck" Shelford, a former All Blacks captain from the 80s. The campaign is clearly linked to MasterCard's sponsorship ...
MasterCard recruits a UK and Ireland marketing chief, and 18 Feet & Rising appoints its first..., Darran Snatchfold , as planning director. ( Campaign ) Marketing MasterCard has hired former LG ...
Reilly from OMD as planning manager, working with Bacardi-Martini, RHM and Mastercard; Lauren Hertzenberg ... Brilliant Media as digital account manager for Telegraph, Bacardi and Mastercard; and senior digital account ... Gvozdenovic; Edwina Jessel, who will be supporting the Telegraph and Mastercard teams; Simon Edmunds ...
Harris co-founded the Aegis-owned digital agency Diffiniti with the current Carat managing director, Rob Horler, in 1996. The agency evolved from Carat Interactive. In his new role, Harris will work across the UM clients Microsoft, Xbox, MasterCard and Coca-Cola. He replaces Rick Corteville, who has ...
at McCann Erickson for four years, where he worked on brands including Mastercard, Xbox, American Airlines ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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