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Mastercard 'world Mastercard' by McCann Erickson

Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims...The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card. ...

MasterCard 'ask Buck' by R/GA

MasterCard has launched a social media and online campaign featuring the former New Zealand rugby...In the campaign, by R/GA, fans can "Ask Buck" a question through Twitter, Facebook or YouTube, and Buck will answer a selection at www.rugbyworldcup.com/mastercard. Rugby fans from around the world will also be able to vote for the MasterCard "Man of the Match" for the first time through the Rugby World ...

Mastercard 'cross border' by McCann London

Mastercard has launched a campaign to remind holidaymakers that Mastercard is the key to moments...The creative work consists of five executions which aim to communicate that MasterCard is the best way to to treat yourself to something indulgent. Press ads will appear in national and global press, whilst airport travel routes such as the Heathrow and Stansted Express will host train card ...

Editor's Comment: MasterCard's fight for relevance

at the top of the pack. Hence MasterCard is reviving its 'Priceless' campaign - this time, however, on a ... that the outgoing, affluent, metropolitan consumer needs. MasterCard's rewards are from the same urbanite agenda as American Express, even with the latter's more 'youthful' slant and the argument that MasterCard's real ...

Bonnie Tyler stars in latest MasterCard ad

LONDON - Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims...The TV spot, created by McCann Erickson, sees Tyler serenade a MasterCard customer ... World MasterCard. As well as a song from Tyler, the customer also witnesses a euphoric scene ... ', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card ...

MasterCard rolls out 'priceless' Brits competition

MasterCard has rolled out a campaign promoting its sponsorship of The Brit Awards, offering...and social media activity. Shaun Springer, head of brand and sponsorship, MasterCard UK Ireland, said: "MasterCard is evolving from a brand that celebrates 'Priceless' moments, to one that enables 'Priceless' experiences, thereby bringing additional benefits to choosing to use MasterCard and building further emotional ...

MasterCard launches memorabilia campaign for Brit Awards

MasterCard, in its 13th consecutive year as a Brit Awards sponsor, has launched a competition...Erickson and media agency UM London, MasterCard will give cardholders the chance to win personal items ... to the campaign, which extends the famous MasterCard strapline to "for prizes that money can't buy" and "Something ... of brand, sponsorship and digital Marketing, MasterCard UK and Ireland, said: "MasterCard is proud ...

MasterCard capitalises on Champions League Final with ad push

MasterCard has launched a marketing campaign to promote its sponsorship of the Uefa Champions...the competition, which launches this week, MasterCard has created print, outdoor, digital and experiential ads, by McCann London, with media planning and buying by UM. A dedicated microsite, www.mastercard ... . It will culminate in a MasterCard Sport Court Debate on 27 May, hosted by former Tottenham Hotspur player and BBC ...

MasterCard revamps 'Priceless' campaign with city rewards scheme

MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen...While rival American Express has long offered its cardholders exclusive deals, MasterCard ... , including a concert by Brit Award-winning singer-songwriter James Morrison. All MasterCard users ... . MasterCard UK head of marketing Paul Trueman, who joined from LG in May, said the payments brand is switching ...

Private View: Gerry Moira and Phil Chapman

With work from British Airways, T-Mobile, Sainsbury's, Nationwide, Mastercard and John Lewis....Concorde week by week. MasterCard has got the All Blacks legend Buck Shelford answering questions ... . MasterCard's new social network campaign also plays on the past with the help of Wayne "Buck" Shelford, a former All Blacks captain from the 80s. The campaign is clearly linked to MasterCard's sponsorship ...

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