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MasterCard has signed a six-year deal with Disney that gives European MasterCard customers...Disney will be able to develop promotional programmes to reach MasterCard s customer base and will use its payment services technology. Permanent MasterCard signage will be in place at DisneyLand ... . It is the first pan-European family entertainment sponsorship for MasterCard. Diego Lerner, president, The Walt ...
MasterCard has appointed Frank PR to exploit the brand's UEFA Champions League sponsorship....MasterCard has appointed Frank PR to exploit the brand s UEFA Champions League sponsorship. The pan-European brief will see Frank support MasterCard initiatives around the tournament, thought ... in a four-way competitive pitch that included former incumbent Weber Shandwick. MasterCard recently ...
MasterCard has consolidated its $340m (£220m) global media planning and buying account...of the worldwide Mastercard media jigsaw for Universal McCann. MasterCard, in a statement, said it had "enjoyed ... ." In July MasterCard launched a campaign to remind holidaymakers it can provide moments that money can't buy ... Bonnie Tyler promoting the World MasterCard . In the TV spot, created by McCann Erickson, Tyler ...
MasterCard is paying a multimillion-pound sum to brand the wallets for Transport for London...when they purchase an Oyster card. MasterCard is keen to promote its contactless payment system ... has not announced when this system will come be introduced. Hany Fam, president of MasterCard's UK ... convenient way of accessing London's transport system. "But we believe that MasterCard PayPass can offer ...
MasterCard is understood to have appointed Kaper to handle a consumer PR brief....relaunches MasterCard's long-term 'Priceless' marketing campaign. This follows the appointment of Rose ... handles MasterCard's public affairs work and is understood to have handled a number of consumer projects ...
MasterCard is poised to appoint a PR agency as it prepares for a major consumer PR drive....with exclusive 'experiences'. The 'Priceless Cities' campaign relaunches MasterCard's long-term 'Priceless' marketing campaign. MasterCard head of comms for UK and Ireland Doyel Maitra confirmed that the pitch ... MasterCard's public affairs work and is understood to have handled a number of consumer projects. ...
He replaces Jon Tipple, who moved to McCann's sister branding agency FutureBrand earlier this month. Reporting to the group's chief strategy officer, Nikki Crumpton, Izbicki takes charge of the 15-strong planning department and will be the planning lead on the agency's MasterCard account ...
and buying account is handled by Rocket. In January last year, the Co-op appointed the former MasterCard ...
and Turner in 2006. The pair have worked on a number of financial clients, including Barclays and Mastercard ...
. In January last year, the Co-op appointed the former MasterCard and John Lewis marketer Gill Barr as its ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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