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MasterCard is backing its sponsorship of music s Brit Awards on March 4 with a campaign...MasterCard is backing its sponsorship of music s Brit Awards on March 4 with a campaign that will appear across TV, posters and national press. Created by McCann-Erickson, the campaign uses ... will also push a retail deal between MasterCard and Our Price, which offers the former s customers a 10 ...
Welsh songstress Bonnie Tyler is starring in a new ad campaign for MasterCard, which aims...The ad carries the strapline 'Getting back more than you expected: Priceless', and aims to highlight the bespoke rewards and offers MasterCard customers receive when using their card. ...
MasterCard has signed a deal with Bauer Media's radio network to promote The Eden Project
This McCann Erickson spot for Mastercard won the March award, held by the Aerial Awards in association with Campaign. The judges, Mick Mahoney and Andy Amadeo, singled out the Mastercard work for holding listeners' attention from beginning to end. They said: "Looking at the script, this could have ...
Mastercard's Ben Rhodes lets Media Week know what he look's for in an agency....What's your job title? Vice-president of marketing for UK and Ireland. Brands controlled: MasterCard and Maestro. Media agencies used: Universal McCann. What are the big media issues? Where you ... MasterCard to deliver engaging content at scale. On a personal level, I read quite a lot as I have a long ...
MasterCard is to launch a branded presence on Facebook in an extension of its 'Priceless' brand...MasterCard's digital agency, MRM Worldwide, is believed to be working on the launch of a branded Facebook group that will let consumers engage with the company and win a series of 'priceless' experiences. Last month MasterCard rolled out a multimillion-pound, integrated push targeting travellers over ...
MasterCard is launching a £1.5m poster campaign on 1 June to promote its sponsorship of the World
MasterCard is launching a poster campaign at London's Gatwick and Heathrow airports this month....multimillion-pound global drive running at airports across 15 countries. Earlier this month, MasterCard Europe ...
MasterCard is to sponsor a MasterCard Priceless Evening on Channel 4, featuring live music from
MasterCard is close to finalising deals with several UK high-street retailers to trial its
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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