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MasterCard, the credit card giant, has handed its pan-European below-the-line account to Claydon...of MasterCard's below-the-line work in the UK and is thought to have pitched for the account. The agency will initially launch a campaign for MasterCard called priceless memories which will build on the above ... activity. Claydon Heeley's role is to oversee creative and communication of MasterCard's activity ...
McCann-Erickson London is launching the priceless campaign for MasterCard in the UK this weekend....McCann-Erickson London is launching the priceless campaign for MasterCard in the UK ... can t buy; for everything else, there s MasterCard. Rita Broe, head of marketing for MasterCard in the UK and Republic of Ireland, said: We feel the new work will strike a chord with British ...
LONDON - MasterCard, the credit card giant, has handed its pan-European below-the-line account...-way pitch. McCann-Erickson previously handled much of MasterCard's below-the-line work in the UK and is thought to have pitched for the account. The agency will initially launch a campaign for MasterCard ... is to oversee creative and communication of MasterCard's activity through more than 50 banks that are members ...
Mastercard creative account in the UK....million Mastercard creative account in the UK. Sources close to the business say the UK account has been under threat since Mastercard ditched Publicis and appointed McCann-Erickson to handle ... handles Mastercard in the US and has been steadily picking up Mastercard business across Europe ...
MasterCard is tapping into the extreme emotions a decision by a referee in a football game can...-president and head of marketing at MasterCard Northern Europe, said: "This is a big year in football for MasterCard ...
MasterCard is backing an evening of entertainment that will be broadcast as branded content
MasterCard is backing an evening of entertainment that will be broadcast as branded content
Mastercard is to drop its legal fight to get sponsorship of the next two football World Cups
McCann Erickson is continuing the Mastercard "priceless" campaign with a new television spot....", illustrates the various things that can be paid for by using a Mastercard in a theme park. These include ... 's Mastercard." The Mastercard logo sweeps on to the screen as if on a rollercoaster while a voiceover says ... has been used by McCann and Mastercard since 1999 and this commercial is the forth execution ...
Mastercard has followed its takeover of Access by calling a review of its pounds 6 million UK...Mastercard has followed its takeover of Access by calling a review of its pounds 6 million UK advertising business. Publicis and its media dependant, Optimedia, which handle Mastercard and Access ... . Secrecy surrounds the Mastercard initiative and executives of the US- based company were this week ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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